Mumbai, 15th October, 2008: At a shimmering event hosted by the effervescent Gitanjali Group one of the largest integrated diamond and jewellery manufacturers and retailers in India and pioneers in Fashion Jewellery announced their association with the enterprising q.esigner duo Shantanu and Nikhil for the upcoming season of the Lakme India Fashion Week. The evening also saw the unveiling of the splendid Stephaf Hafner and Nakshatra \aemity jewellery collection by bollywood superstar Celina Jaitely. The jewellery collection will be sashayed on the ramp for the inaugural show by Shantanu & Nikhil at the Lakme India Fashion Week.
Speaking on the occasion, Mr. Mehul Choksi, Chainnan, Gitanjali Group said, “It gives us immense pleasure to be a part of the Lakme Fashion Week. Gitanjali has always been on the threshold on the dynamics of fashion. Jewellery now is not just a part of the tradition but is . treated highly as an inseparable part of one’s lifestyle. We are happy to be associated with Shantanu and Nikhil who have in a short time made a mark for themselves in the world of fashion. Our association with LFW gives us a head start to projecf our company as a fashion house’ and aid us in our initiative to position Gitanajli Lifestyle Jewellery Extravaganza as a platform for India’s Finest]ewellery & Lifetsyle Brands. Gitanjali’s brands like D’Damas, Asmi, Sangini, Nakshatra, Desire are extremely popular and we plan to blend this popularity with the popularity of Lakme India Fashion Week to create profitable synergies for both. We look forward to a long and fulfilling association with the LFW.”
For over 30 years, STEFAN HAFNER has attracted the attention of royalty and the jewelry connoisseurs who have passed the word of their astonishing design abilities and impeccable craftsmanship, of Italian – Swiss descent, The result – an unerring eye for the cutting edge of fashion design combined with a technical understanding that is unique in fine Italian jewelry design. Today, the works of the House of Hafner are featurEld in the world1s most prestigious jewelry salons. The success of STEFAN HAFNER is attributed to their vision of uncommonly beautiful jewelry.
Nakshatra Eternity draws inspiration from the traditional floral jewellery worn in India for years. The name Nakshtra (which means ‘constellation of stars’ in Sanskrit) arose from the product itself – circular, resembling a constellation of stars. It symbolized vastness and infinity, bestowing on the diamond, the classic qualities of beauty, radiance, immortality and power. Nakshatra Eternity thus, effortlessly transitioned from a traditional product into a contemporary classic.
Commenting on the same designer duo Shantanu and Nikhil expressed their pleasure on being associated with a corporate czar like the Gitanjali Group. “Jewellery always enhances the beauty of the outfit and a brand like Stefan Haffner and Nakshatra Eternity will most certainly augment tl;le~beauty of our creations. We hope to form more such synergies with the Gitanjali Group in the future” added Shantanu.
