Genelia & Rahul Bose grace Guess Jeans Womens Day concert

GUESS & KWAN presents W.E. ROCK CONCERT for Women’s Empowerment. Celebrating a fun and rocking women’s day!! Mumbai, March 8th, 2011: The first ever GUESS & KWAN W.E Rock Concert for Women’s Empowerment was held tonight at Hard Rock Café, Mumbai. Playing host to an energetic and party-loving crowd was the host for the evening, the feisty and energetic Genelia D’Souza. This fundraiser held in aid of the Akshara Centre was put together by well known fashion brand GUESS by GUESS Marciano and KWAN, India’s premier talent management agency with support from Hard Rock Café.

Dressed by GUESS for the evening in an uber cool dress in denim hues, Genelia was the perfect youth icon and a fitting host to the evening and spoke passionately about women’s empowerment as a cause close to her heart. Personally aiding in the fundraising and mingling with the guests, she was the paragon of an inspiring and empowered woman. Shaa’ir + Func and Soulmate were dressed by GUESS as well, keeping in mind their independent, free-spirited sense of style. SOULMATE started the night by mixing sounds of the Blues and Blues-Rock. Their perfect performance was an eclectic prelude to Shaa’ir + func, arguably one of the most commercially successful indie bands in India, who had the crowd swaying to their beats of fusion and medley. Actress Monica Dogra, also the lead singer for the group Shaa’ir +func pulled a summer green girly ruffled dress from GUESS for the event.

The night saw celebrities’ like Rahul Bose who is closely associated with Akshara Centre – the NGO, Aditya Roy Kapur, Sandhya Mridul, Purab Kohli, NiNikhil Chinappa, Gaurav Kapoor, Purab Kohli, Nandana Sen all of whom stepped out specially for a special cause this Women’s Day! This is the second initiative undertaken by KWAN in support of the Empowering Dreams Programme for women that Akshara has pioneered. Supporting a social cause and having fun while doing it were the two key aspects of this event with a twist. The night ended with a double high of creating awareness about Akshara Centre and a winsome contribution by GUESS in aid of women’s empowerment. The celebrities and guests contributed to the cause in their own special way and showed very graciously how big their hearts were. All in all, a successful endeavour by KWAN as their aim of aiding Akshara’s Empowering Dreams Programme saw fruition.

This charity initiative was also supported by radio channel Fever 104 FM, who also pitched in their support for Akshara Centre by spreading the word across the airwaves.

About GUESS:
GUESS is brought into India by Planet Retail Holdings Pvt. Ltd. Planet Retail has always been at the forefront of retailing in India – setting new industry standards, venturing into uncharted territories and launching revolutionary retail concepts to provide an extraordinary shopping experience to the customers.

Some of the other premium international brands brought into India, by Planet Retail, include Accessorize, Nautica, GUESS, Next, Debenhams and the latest to join the bandwagon is the home grown brand LAVIE – a handbags brand for the fashion conscious woman.

About KWAN and KWAN CSR: KWAN operates across various entertainment driven verticals and markets from celebrity endorsements and management, film casting and marketing and events to celebrity brand building strategy, managing music led platforms and artists, fashion events and talent management and sports. KWAN exclusively represents clients across the spectrum with mainstream actors in Bollywood like Ranbir Kapoor, Freida Pinto, Genelia, Soha Ali Khan, Jiah Khan, Mugdha Godse, Shruti Haasan, Raima Sen, Kalki Koechlin, Mahesh Babu, Tamanna from South, Salim-Sulaiman, Vasundhara Das from the music world. KWAN also represents directors like Abbas Tyrewala, Anurag Kashyap and Abhishek Kapoor along with models and photographers in the fashion space.

KWAN CSR began with the intention of leveraging the power of the celebrity to promote the power of giving. We have partnered with Akshara Centre, an NGO that promotes the economic independence of socially disadvantaged women through formal, non-formal education and vocational training. The purpose of this partnership is to encourage and develop the spirit of giving back to society amongst our clients and peers.

About Akshara Centre
Akshara is well recognized as a leading women’s rights organization nationally and internationally. For the last fifteen years, Akshara has worked towards a gender just society, a society where women can live with dignity, free from violence and discrimination. As part of their Empowering Dreams Programme, Akshara provides financial support to underprivileged young women to help finish their higher education. Through this they give these women the confidence and ability to act as empowered citizens—to assert their rights, and demand fairness, respect and dignity.