Kareena at Shobha’s Boutique Opening

By Hamara Photos
Friday, February 22nd, 2008 6:55 pm

(Photos) Shobha Asar opens third boutique at Khar, Mumbai. After the successful launch of its boutiques in Worli and Hyderabad, jewellery design house, Shobha Asar, opened its third boutique to cater to Mumbai’s suburban crowd. The boutique located at Pooja Apt, Ground Floor, S.V. Road, Khar (W), Mumbai 400054, Tel: 22 6675 1111, promises to be a haven for jewellery lovers. The boutique will showcase the entire range of jewellery; highlight being the new collection “Poise & Passion”. The contemporary yet classic combination of aquamarine and tourmaline symbolizes the perfect balance of opposites – meditative calm meets desire. Its cool, chic, and casual charm makes it the choice of the diva, the star performer, the leader and the intellectual.

The boutique, in signature Shobha Asar style, is classy yet minimalist and has been done up in Italian marble and walnut to give it a stylish feel. The 2200 sq ft boutique is a non-conventional designer approach to showcasing exclusive jewellery for the elite. High ceilings and tranquil décor, beckons the clients, who are then attended to in separate rooms and treated to a personal viewing of the jewellery, to their taste and style.

Kareena Kapoor was guest of honour who wore stylish Shobha Asar chandelier earrings set in diamonds and emeralds . The ceremonial diya was lit by Shobha Asar with daughter in law Kalpana and Kareena jointly. Haresh & Shobha Asar with son Siddarth Asar and his wife Kalpana played hosts to a bevy of celebs including Bhavana Pandey, Anjali Mariwala, Anupama Verma, ShibaniKashyap, SharonPrabhakar, Zarina Wahab, Aseem Merchant, Neeta Lulla, Ashish Balram Nagpal, Nina Manuel, Pria Kataria Puri etc. Guests mingled over wine cheese , sushi and canapés.

I have seen and admired jewellery by Shobha Asar and am particularly fond of these chandeliers that I am wearing, perfect for an evening out. Diamonds remain my favourite and Karishma’s as well and I prefer designs that are elegant and classic whilst exuding style, said Kareena Kapoor.

Kareena Kapoor at Shobha Asar's boutique launch in Mumbai
Kareena Kapoor at Shobha Asar’s boutique launch in Mumbai

Kareena was the perfect choice to launch poise and passion our new line since she epitomizes both perfectly. The line is contemporary yet classic a combination of aquamarine and tourmaline to symbolize the perfect balance of opposites – meditative calm meets desire said Kalpana Asar.

The setting is very personalized to meet each individual client’s requirements. The lighting is subtle in keeping with the décor and yet highlights the jewellery when displayed. The showroom is a visual treat of contrasts. It is sober yet elegant, beautifully designed with a refined yet chic and modern feel. The Shobha Asar experience continues to evolve with this boutique; the act of selling jewellery is translated into an art. An experience in itself, this elegant boutique offers privacy with luxury as qualified staff to attend to clients. From the moment one enters the boutique under the grand chandelier, to the time they exit, Shobha Asar ensures that they feel special at all times.

Welcome to Shobha Asar. Where jewellery is a fine art and a whole new experience in luxury.

Subscribe Bollywood Bytes
Enter your email address
to receive updates

Related Pages

  • I get paid very well, have no complaints: Kareena Kapoor

    Kareena Kapoor, who has worked with some of the biggest banners, says that she has no complaints about the remuneration structure in the film industry as she is paid really well. While actresses like Vidya Balan and Priyanka Chopra feel there is disparity in the remuneration system compared to actors in Bollywood, Kareena shares a […]

  • Karan Johar finds it unfair to compare Alia Bhatt and Kareena Kapoor

    Three-film-old Alia Bhatt is often compared to her senior Kareena Kapoor, but filmmaker Karan Johar says it’s unfair to draw a comparison between the two actresses. After launching Alia in filmdom with his directorial venture “Student Of The Year“, Karan teamed up with the 21-year-old again for his production venture “Humpty Sharma Ki Dulhania“. In […]

  • Saif Ali Khan’s ladylike look in ‘Hamshakals’ amuses Kareena Kapoor

    Kareena Kapoor is said to have laughed a lot when she saw her actor-husband Saif Ali Khan don the look of a sexy woman for a scene in Sajid Khan’s forthcoming movie “Humshakals“. A source says that when the actor got ready with his costumes and make-up and came out of his van, Kareena just couldn’t […]

  • ‘Singham 2′ is now titled ‘Singham Returns’?

    The second instalment of the 2011 Bollywood blockbuster “Singham” has now been titled “Singham Returns” instead of “Singham 2“. The movie, currently being shot, is coming from the makers of “Golmaal” series. It is another franchise from the actor and director duo Ajay Devgn and Rohit Shetty. The pair, known to offer superhit entertainers, is […]