Capital Delhi has been a platform for many exhibitions throughout the year, but the India International Trade Fair popularly known as Trade Fair has its own importance because people wait for this exhibition every year. The India International Trade Fair (IITF) being a multi-product exhibition has on display a wide range of products and services; to cater each and every class of society as well as this annual event provides a common platform for the manufacturers, traders, exporters and importers. However, beneath the well dispersed spread of products, the fair has focus on a few areas in the form special displays.
This two week fair will start on 14th Nov’ will ends on 27th of November at Delhi’s Pragati Maidan. This year Moserbaer is also participating in this exhibition. Moserbaer has already entered the home video market by obtaining rights for over 7,000 Indian films and have made DVDs and VCDs priced at just Rs. 34/- and Rs. 28/- respectively.
Harish Dayani, Chief Executive Officer of the Entertainment Division of Moserbaer India Limited, told in reply to a question that he did not anticipate any problems from pirates and said that the low price in fact gave an opportunity to them to turn into legitimate distributors. He said that adequate research had been carried out before the decision to enter the home video market was taken. He said the demands of consumers were beyond our expectation and I am thankful to God that I am able to fulfill their demands. In this way Piracy can be eradicated, due to which the entertainment industry is incurring crores of loss every year.
Really it is a good opportunity to Delhitees to bring their favorite, black and white classics home and include them in their library.
Moserbaer also recently inaugurated the online website www.moserbaerhomevideo.com, so that they can reach the consumers directly through out the country. The website has online payment mechanism so that the consumers can buy all their requirements without any hassle. The website offers titles in Hindi, Tamil, Malayalam, Kannada and Non-film titles and soon titles from English, Telugu, Marathi and other languages will be made available.
— H. S. Communication
