Poorna at Soulful Inspirations, Decadent Designs: Goodearth unveils the Farah Baksh Design Journal

Following the stupendous success of its annual design collection Farah Baksh, India’s premier design company Goodearth proudly puts together vivid memories of Kashmir in their very first design journal. To celebrate the launch of the Farah Baksh journal, a cocktail party and dinner was hosted by Beenu Bawa- Director, Goodearth in association with the India Design Forum.

Simran Lal and Aneita Lal, Good Earth Aishwarya and Rajshree Pathy, India Design Forum, Arya Nerker Good Earth and photographer Sunhil Sippy lent support to the evening which saw an eclectic mix of personalities such as Poorna Jagannathan, Rukshana and Mustafa Eisa, Sabina Chopra, Samantha and Nikki Nayar, Mozez Singh, Sheena Sippy, Sona Mohapatra with husband Ram Sampath, Little Shilpa Chavan , Kamal Sidhu and Nico Ghoghavala, Mukul Deora, Shahid Datawala, Krsna Mehta, Bandana Tewari, Marie lou Philips & Matthieu Foss, Vikram Raizada, Padmini Mirchandani, Leetu Shivdasani, Akanksha Nanda, Jamini Ahluwalia, Laila Motwane, Gayatri and Sachin Shah, Raj Anand, Keith Khan and lots more..

India’s premier design & lifestyle company Good Earth’s annual design collection Farah Baksh has been inspired by the Kashmiri Heritage and its sophisticated design sensibilities. The collection is an eclectic mix of cushion covers, dinnerware, centerpieces, bed linen and apparel. With Kashmir heritage being the crux of the design concept, the collection is expected to be a mainstay at the Good Earth stores for the next one year, with new design launches every month.Goodearth’s design team intensively researched Kashmiri culture and have been awe struck by the beauty of the valley; hence as an extension to the design collection, they put together vivid memories and design inspirations into a fabulous journal.

The launch also coincided with the Arastan exhibition which was a part of the India Design Forum 2013 and also an eclectic photo exhibition by Sunhil Sippy. The exhibition will be open to all from Wednesday 13th March 2013 at Goodearth, Raghuvanshi Mills, Lower Parel.

The journal shares the stories of the people and places that inspired our designs. We’ve included the legacy of favourite mughals, architectural sketches, a recipe for saffron tea and many verses of poem. Speaking on the launch of the design journal, Beenu Bawa- Director, Goodearth says “Creating this collection was such a joy, that we wanted to share our experience of Kashmir… So we’ve created a journal that tells that story through our design eyes. In these pages you will discover our inspirations, process and journey… We hope the journal will inspire your own reflections and be a place to record your personal journey”. The Journal will be available for sale at all Goodearth stores across the country from March 13th 2013 onwards.

Available at:
Mumbai
Lower Parel: Raghuvanshi Mansion, Raghuvanshi Mills, Tel: 2495-1954, 6572-0342,
Juhu: R/ 154, Juhu Tara Road , Opposite JW Marriot
Colaba: 2 Reay House, Adjacent to the Taj Mahal Palace,

Delhi
• S 06/ 2nd floor, Select City Walk, Saket, New Delhi. 110017, Tel: 2956 5601 / 02 / 03 / 04
• 9, ABC Khan Market, New Delhi. 110003, Tel: 2464 7175 / 6

About Goodearth:
Ever since it opened in January 1996 at Kemps Corner, Mumbai, Goodearth has set standards for stylish luxury retail across India.
Anita Lal, Founder & Creative Director believes “True Luxury is in the detail of everyday living. It is in being surrounded by pure and natural materials that have been handcrafted and thoughtfully designed. Luxury is about using genuine resins and oils and absolutes to perfume the home or the body. It is about living with designs that elevate the spirit.
Goodearth provides an array of beautifully designed products such as fine tableware and glasses, luxurious bed linen, cushions & pillows, authentic skincare & home fragrances, silver plated accessories and a unique line of apparel based on natural handspun fabrics, using traditional craft skills.