selfridges turns to yoga…

January 2013, London, UK – Reaffirming its commitment to creating shopping experiences that go beyond retail, Selfridges – the Best Department Store in the World* – welcomes customers on a counter-intuitive retail journey: No Noise. From 11th January to the end of February, No Noise at Selfridges urges customers to proactively seek out moments of peace and tranquillity in a world that bombards us with information and stimulation.

A multi-layered initiative, No Noise centres around the re-launch of its legendary Silence Room, first created by the store’s visionary founder, Harry Gordon Selfridge in 1909*. The new Silence Room presents a fresh take on the original model but with the same purpose: providing an oasis of quiet for those eager to take a moment to pause and switch off. Designed by architect Alex Cochrane, this very quiet space will be created to encourage a mental detox and visitors will be asked to leave shoes, mobile phones and 21st century distractions at the door.
www.selfridges.com/nonoise