Siddharth Kasyap, Roop Kumar Rathod, Madhushree at Rock on Hindustan video shoot

PRESS RELEASE – On the occasion of Republic Day Crescendo Music and Siddharth Kasyap comes with album “ROCK ON HINDUSTAN”. Founder of Crescendo Music, Suresh Thomas initiated the first company to start the concept of Artist Management in India and initiated the Hindi Pop revolution in India with Baba Shegal. Crescendo Music launched and promoted artists like Sukhbir, Anaida, Lucky Ali, Mehnaz, Mohit Chauhan, Raageshwari, Mika, Nitin Bali, Vikas Bhalla etc. Crescendo Music was also the first company to start the concept of Artist Management in India.

Apart from being the leader on Pop Music, Crescendo acquired, recorded and marketed over 1500 Indian albums covering Film Soundtracks, Hindustani Classical, Ghazals, Devotional, Regional etc.

Crescendo & BMG International jointly marketed the music of international superstars like Elvis Presley, Guns n Roses, the Eagles, Whitney Huston, Toni Braxton, West life etc.
Given the complete upheaval in the Music Business, Crescendo has now changed its approach to the Business. Crescendo’s prime focus remains its commitment to serve artists and promote a wide variety of music, with artists, whether they are debutante, or, well recognized names.

Crescendo launched composer Siddharth Kasyap’s Debut Album, “Tu Hi Meri Zindagi” along with Kavita Krishnamurthy, Roop Kumar Rathod and Vinod Rathod released in 2001.

Siddharth Kasyap is CEO of SK Music Works which is an Integrated Music Production and Marketing House based in Mumbai with a vision to promote Music closer to the roots.
Siddharth is a versatile composer, highly capable of doing justice to all kinds of music, is it rock, pop, devotional, fusion or filmy.

Crescendo plans to release 4 albums of Siddharth’s this year.

Among these, Siddharth’s Patriotic Album ‘Rock On Hindustan is the first to be released on the occasion of the Republic Day 2013. The album has a unique blend of Rock, Fusion and Traditional Indian Music values and is aimed at instilling a patriotic feeling in this generation of young Indians.

This album, features none other than renowned artists Roop Kumar Rathod & Madhushree. It has been backed by 15 top musicians and chorus singers.

Each of the 7 songs in a masterpiece in itself. 7 music videos have been shot for each of these songs, again something that has never been done before. The project which is bound to be a huge success is backed by a tremendous marketing campaign, covering all media.

Siddharth Kasyap says, “I am super excited to sing again for Crescendo and it’s been always a hearty relationship with them. Our video album ROCK ON HINDUSTAN is a patriotic one which touches the patriotism feel of every Indian. It’s a gift from us to our audience on the occasion of Republic Day. Roop Kumar Rathod and Madhushree will also be seen with me in the video and I hope all goes well and people like our work.”

Suresh Thomas is extremely confident that this album would be a super success.
Rock On Hindustan is a must buy for anyone who appreciates the values of what India stands for along with Great Music.