Soha, Mugdha, Tisca at Masaba announced as Fashion Director of Satya Paul brand

Satya Paul, one of India’s most iconic fashion brands, is proud to announce the appointment of designer Masaba Gupta as Fashion Director for the brand. In this capacity, Masaba will provide design direction for the prêt-a-porter and Satya Paul Signature lines, as well as the scarves and accessories ranges. She officially joins the brand on 1st December, and her first collection for Satya Paul will be for Spring-Summer 2013.

Masaba was handpicked by the Genesis Colors board for her fearless fashion sensibilities, as well as for her deep understanding of the practicalities of women’s dressing.

“We are very pleased to have Masaba on board as it’s a perfect marriage of a legendary brand with a future-forward design sensibility that she brings to the table. We are eagerly looking forward to her first collection and are geared to support her in all possible ways,” said Sanjay Kapoor, MD, Genesis Colors.
“I am honoured and humbled to be appointed at fashion director at Satya Paul, a brand that I have admired and have had an aesthetic connect with since I was a young girl. With this exciting yet challenging position, I hope to bring to the brand a lyrical and youthful image, keeping the aesthetic and soul of Satya Paul intact,” said Masaba Gupta.

ABOUT SATYA PAUL
Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brands has grown from strength to strength and is now present at over 30 locations in India, and select high street boutiques abroad. The brand’s evolution from the first Indian designer sari label to a global brand for international couture rests upon the intrinsic value of proactive response to the entire universe it operates in, and not just the fashion fraternity.

Satya Paul Signature – The Satya Paul Signature series epitomizes the brand’s vision of discreet luxury with every creation made of stunning weaves, prints, embroideries, sensuous materials, and impeccable craftsmanship; a label steeped in history, art, and tradition yet delivering to a modern beat. Every creation in the Signature store is given undivided attention and made with the utmost care. A class apart, the Signature stores host limited edition collections from Satya Paul, as well as customisation services. The first Satya Paul Signature store opened at the DLF Emporio Mall in New Delhi in 2008.

Website: www.satyapaul.com
Facebook: www.facebook.com/SatyaPaulIndia
Twitter: www.twitter.com/TheSPGirl
ABOUT MASABA GUPTA
Masaba Gupta launched her eponymous label July 2009. With a Diploma in Apparel Manufacture and Design from Mumbai’s SNDT Women’s University (2009), she created a diffusion line catering to women from the age group of 25-50 years. The silhouettes are no-fuss, simple, and commercially viable, yet of high cut and fashion. Dhotis, angarakhas, jumpsuits, iIkat and silk sarees, and shift dresses are some of the silhouettes that define Masaba. The colors are vibrant with patchwork playing a predominant role in most of the garments. The color palette is vast, with canary yellows, aubergines, paprika reds, bottle greens, deep aqua, all polished off with black and white. Masaba’s first collection, Kattran, debuted at Lakme Fashion Week under the GenNext category for Spring Summer 2010.
ABOUT GENESIS COLORS
Genesis Colors (P) Ltd. is Satya Paul’s holding company. It was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world, the company has also pioneered the concept of luxury retail in India. At present, Genesis Color holds Satya Paul, indigenous lingerie brand Bwitch, men’s brand Tie Rack London, and the multi-designer store chain Samsaara.
Website: www.genesiscolors.com