Bollywood Actress Alia Bhatt, who has personified Maybelline New York’s Big Apple Reds Collection in a new campaign for the brand, says she loves the bold transformation that the shade red brings to her look.

For the campaign, Alia sports a high-on-fashion avatar. She is seen wearing a slinky black leather wrap dress, Kendall Jenner-esque boots and is decked up with her lip colour and nail paint in place.

What I love about red is that it can transform your look from soft and simple to bold and playful

Alia Bhatt for Maybelline New York Big Apple Reds

Alia, who endorses cosmetic brand Maybelline New York, said in a statement. Talking about the latest line, she said:

This collection has a red for everyone. It oozes spunk, panache and a sizzling ‘Make It Happen’ attitude. The Big Apple Reds collection is all about that, and I love my bold, glamorous look in the campaign.


With a range of five lip colours and six nail colours inspired by the Big Apple – New York, the collection aims to match every mood and occasion to boost users’ style quotient.

Alia Bhatt for Maybelline New York Big Apple Reds

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