Ashish N Soni has carved out a distinctly original niche with a sharply refined and deceptively simple sense of aesthetic.
Immaculate tailoring & attention to detail.
With design as his primary forte, he internationally launched his label through Selfridge’s and keeps exhibiting through London Fashion Week and Tranoi in Paris which is stocked at prestigious stores like Beams in Japan, Penelope in Italy, Tsum in Russia, Villa Moda in Kuwait.
Ashish was the first indian designer to be invited to present a runway show at the Olympus fashion week, New York. At his debut in september 2005, he was hailed as “one of new yorks new discoveries†by International Herald Tribune’s Suzy Menkes.
The label has remained distinctly original; directional but is governed by personal philosophies and experiences, bearing reflections of the Indian surroundings
His outstanding work is been looked upon as a source of inspiration for MANY .
