Lakme Fashion Week Winter/Festive 2012
Wednesday, June 20th, 2012 5:29 pm
Mumbai, June 19’2012: Aspiring female models from all over India auditioned for the Lakmé Fashion Week Winter/Festive 2012 model auditions. LFW season on season has been a launch pad for several new faces in the industry. This season’s auditions announced 7 new faces that will walk the ramp during LFW Winter/Festive 2012.
LFW has been conducting model auditions for over a decade and has seen a consistent growth in the number of participants’ annually. This season witnessed over 108 female model applicants from across India and other countries. Keeping in mind the high standards of quality and talent that LFW signifies, the finalists were shortlisted by a jury of fashion industry experts after three intense rounds of judging. The applicants, besides being evaluated on their poise were also judged based on their confidence and ability to portray a designer’s vision.
The industry experts that were part of the jury and played a key role in selecting these new faces included Former Miss India, Model, Jewelry Designer, Columnist and Fashion Connoisseur Queenie Singh, renowned stylist and LFW Gen Next mentor Aki Narula; Show Director Anu Ahuja; Make Up artists Clint Fernandez and Kapil Bhalla, Photographer Joy Datta, along with Purnima Lamba, Head- Lakmé, Innovations and Anjana Sharma, Director – Fashion, IMG Reliance.
Speaking at the model auditions, Purnima Lamba, Head- Lakmé, Innovations said, “Lakmé has been a pioneer in the beauty industry in India and has always been a supporter of new talent. LFW is a great platform for us to not just promote new designers but also launch fresh faces which embody their designs and creations. We have discovered some great new faces with just the right confidence and poise at the LFW model auditions this season. Each of these women posses all the characteristics that are very similar to the Lakmé woman, who is contemporary, confident and creative.”
Announcing the shortlisted new faces, Anjana Sharma, Director-Fashion, IMG Reliance, said, “Lakmé Fashion Week has always been proud to bring fresh talent from various parts of India to the forefront. Models selected at these auditions become the most sought after faces in the industry. This season the new faces we have selected will create a benchmark for future aspirants. We welcome the 7 new faces selected for LFW Winter/Festive 2012”.