Lakmé Celebrates with the… “Bridal Sutra” Collection Enhancing sensuality with iridescence and tradition …. Lakmé’s Winter Collection 2008. Indrani Dasgupta & Vipasha Agrawal, Richa, Sabyasachi, Indrani, Anil Chopra, Vipasha, Cory walia celebrate the launch of Lakme Bridal Sutra winter collection 2008
New Delhi, 8th October, 2008: Rooted in tradition and inspired by Indian beauty and sensuality, Lakmé brings you this season its Lakme Fashion Week color collection by designer, Sabyasachi Mukherjee. The LAKME Bridal Sutra collection is for the contemporary Indian woman who blends a long heritage of Indian aesthetic into her own unique brand of expression. The Bridal Sutra Collection is the first expression of the LAKMÉ Beauty Sutra, Lakmé’s beauty inspirations for every Indian woman – dedicated to the spirit of individuality and creativity sparked into vivid new expressions.
Lakmé Bridal Sutra line draws it’s inspiration from rituals & joy of a wedding, along with the splendid colors of Indian jewels and burnished hues of precious metals. Expect myriad hues of crushed diamonds, sapphires and rubies, brought alive with the luster of liquid gold, silver and copper and textured to work fabulously with Indian skin tones and features. The range comprises Enrich Metallic Lipsticks, Lip Chrome, Jewel Eyeliner, Eye Pot, Glide on Eye Color, Jewel Sindoor and True Wear Nail Colour – in exciting new colours that set the mood for the bridal and festive season, whether the occasion is a Mehendi, Sangeet, Vivah or Reception. Bridal Sutra is about stretching the license for individual expression through gorgeous traditions of dressing up.
Sabyasachi, together with make up maestro, Cory Walia brings the looks alive on Lakmé models Indrani Dasgupta and Vipasha Agarwal. Mehendi explores every woman’s innate spontaneity, Sangeet the elegant art of coquetry, Vivah – the delightful fusion of age-old traditions with very personal expression and Reception the translation of individuality with sociable flair. The Bridal Sutra range is a tribute to Indian beauty and sensuality and will appeal to every woman who wants to touch the traditional side to her in her own unique way.
Expressing his thoughts on the new range Anil Chopra, Advisor – Lakmé said, “Lakmé’s legacy of beauty and fashion continues with yet another season celebrating the creativity of the contemporary Indian woman, along with her rich heritage and tradition. Sabyasachi Mukherjee and Cory Walia’s innovative and trendsetting looks for the season resonate the message of Lakmé, guiding the Indian woman to the world of beauty, enabling her to discover the potential of her own beauty. The Bridal Sutra collection is not just for brides alone, but for anyone who inspires interpretations of individual expression and celebration.”
The Bridal Sutra looks were created by Lakmé Make up Expert, Cory Walia, who brings his unique perspective alive through Lakmé’s exciting color palette. Commenting on the looks, Cory says, “My vision is of a woman who has the freedom to be a modern Indian bride with cutting edge technology, giving her the option of being the legendary Indian beauty. The Lakmé Bridal Sutra line converts this spirit with incredible sensuality and beauty across the line’s textures, tones and colors, making it easy for every woman to intuitively express the magic of tradition in ways unique and individual.”
Lakmé, India’s No.1 and expert beauty brand follows the international format by launching two fashion statements every year. The focus is on converting trends and the latest formats into a line that works for urban, fashion forward Indian women. The fashion statement and makeup will be showcased at the Lakmé Grand Finale show at Lakmé Fashion Week through the creative expression of Sabyasachi Mukherjee in October 20th – 24th at NCPA, Mumbai.
Lakmé Grand Finale designer for Winter 2008,, Sabyasachi Mukherjee comments on the range saying, “There is a unique beauty about the Indian bride- her sensuality, un-boxed expression all in delightful ambush. My collection is all about Indian women, reinventing Indian ethnicity and reviving Indian craftsmanship. Lakmé’s inspired take on the theme completely transforms the possibilities and transformative power of this line for the Indian woman.” He further stated, “It is a cosmopolitan mix between urban and rural India and a dip into resources/traditions left behind. It is a directional look at fashion as I feel the only way forward is to look inwards rather than only towards the west.”
