Martini Royal casting

MARTINI REVEALS 28 GLOBAL FINALISTS FOR THE MARTINI ROYALE CASTING, THE SEARCH TO FIND THE NEXT FEMALE MARTINI STAR. Twenty-eight of the most stylish, playful and charismatic women have been chosen for the next phase of the MARTINI Royale Casting. The candidates are vying to become the new female MARTINI star, receive €150,000, 12 pairs of Christian Louboutin shoes and 12 outfits from my-wardrobe.com.

From more than3,500 applications, the 28 women from 23 countries were selected by the impressive international judging panel consisting of iconic shoe designer Christian Louboutin, my-wardrobe.com founder Sarah Curran and Yuri Buzzi, the winner of last year’s MARTINI Kisser Casting.
Named after the MARTINI Royale drink which is made by mixing 50% MARTINI Bianco and 50% MARTINI Prosecco, the MARTINI Royale Casting is a global search to find a woman who personifies the philosophy of MARTINI, ‘LUCK IS AN ATTITUDE.’

The winner will live the MARTINI dream and follow in the footsteps of previous MARTINI stars such as Charlize Theron and Monica Bellucci; a genuine spokesperson for the brand, she’ll attend VIP parties, jet-set around the globe and star in MARTINI advertising.
“The caliber of talent is incredibly high and was difficult for me to make the decision to choose only 28 women. All the women have unique style, attitude and energy. I think these finalists really showcase the inspiring philosophy of MARTINI that LUCK IS AN ATTITUDE. It has been fun to find the right woman for MARTINI,” says Christian Louboutin.

The lucky finalists meet in Ibiza in August for one week for the final stages of the MARTINI Royale Casting. my-wardrobe.com founder Sarah Curran, an invaluable adviser to the women, comments; ‘I am so pleased to be able to personally offer a supportive role to the entrants in Ibiza. My one piece of advice for each of the finalists is to stay true to their own unique personal style and let their attitude shine through.”

MARTINI Global Brand Director Arnaud Meysselle says, “We selected Ibiza as a location for this semi final stage of the campaign because it embodies a stylish energy that MARTINI is famed for. Ibiza is a real international player – stylish, playful and exciting!”

All entrants will be filmed carrying out three challenges which will be available to view from September 4 atWWW.FACEBOOK.COM/MARTINI. The public will then vote globally for their favourite entrants and help MARTINI to decide who should be become the next female MARTINI star.
MARTINI willannounce seven finalists in October, when the eventual winner will be revealed.