Ace fashion designer Ralph Lauren says that it is important to adapt with the changing times where internet and social media are a major part of people’s lives.
The 76-year-old is planning to follow the likes of Tom Ford, Tommy Hilfiger, and Burberry’s Christopher Bailey, in making his collection available to buy as soon as his New York Fashion Week runway show is over on Wednesday, reports femalefirst.co.uk.
He also thinks it is important the fashion world adapts to changing technology.
“Showing clothes, then delivering them six months later… it’s over. With the internet, social media… you have to change,” Lauren told Vogue magazine.
Lauren isn’t fazed by the huge change to his business model because he has always been open to adapting and evolving.
“I’ve always looked at the business as an evolution. We’re never standing still, and we’re never chasing anyone. Everything is a new chapter,” he said.
“I’ve been through it before, when nothing moves. When everything is available, how do you do specialness’ How do you create magic’,” he added.