Wills Lifestyle India Fashion Week, Spring/Summer 2009
THE BEST OF COMMERCIAL PARTNERS & PARTICIPATING DESIGNERS WILLS LIFESTYLE INDIA FASHION WEEK, SPRING/SUMMER, 2009 - INDIA’s LEADING FASHION TRADE EVENT 15-19 OCTOBER 2008 AT PRAGATI MAIDAN.
Mumbai, October 7, 2008: Wills Lifestyle India Fashion Week, India’s leading business of fashion event, today announced a powerful list of 10 commercial partners and 79 participating designers who would bring business and fashion on a common platform. The designers comprise established and emerging names from across the country who would market Indian Fashion to domestic and international buyers, fashion enthusiasts, media and other industry stakeholders.
WIFW SS 2009 has the biggest line-up of designers in any Spring/Summer event. While promoting promising design talent WIFW SS 2009 also boasts of 18 designers who would be showcasing their collections at WIFW for the first time. At each event WIFW sets new standards and builds its talent team in keeping with global standards.
The prestigious brands associating with Wills Lifestyle India Fashion Week, Spring/Summer 2009, from 15-19 October, 2008 are:
Wills Lifestyle – Title Sponsor
Fiama Di Wills – Presenting Partner
Hewlett Packard – Gold Partner
Chivas – Fashion Partner
Audi – Major Partner
Elle –Magazine Partner
NDTV Good Times -Broadcasting Partner
Big FM- Radio Partner
The Park, New Delhi - Hotel Partner
Yahoo – Online Partner
Welcoming the Sponsor and Partners for WIFW 2009, Sunil Sethi, President, FDCI said, “Wills Lifestyle India Fashion Week is India’s leading business of fashion event. With each passing edition the confidence and trust of our partners have grown as we moved forward towards our primary agenda of promoting business. Designers form the epicenter of the fashion industry and we are extremely happy to announce the list of participating designers for the forthcoming event. ”
With 36 shows and 79 designers on the show schedule Wills Lifestyle India Fashion Week brings before the Indian and International Clientele five action-packed days of absolute fashion and serious business. The designers will be showcasing their collections under three new categories introduced in the last edition – Contemporary, Synthesis/ Heritage and Creator.
Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing, said, “Wills Lifestyle India Fashion Week has been scaling new heights edition after edition and I compliment all stakeholders in making this the country’s most prestigious event. There is great synergy in the association of our premium lifestyle brands Wills Lifestyle & Fiama Di Wills with the event and we look forward to further strengthening the partnership.”
Shubhodip Pal, Head of Consumer Marketing, HP PSG, India said, “HP’s association with the Fashion Week is a perfect blend where technology meets style. True to its design and innovation promise, it our pleasure to bring an international label to the Fashion Week this year. HP will unveil the Spring Summer ‘09 collection of Vivienne Tam who is one of the most renowned International fashion designer in the industry today. HP is now excited to bring to you, Vivienne Tam in India for the first time ever, to launch HP’s special edition notebook, designed by her which is a ‘must have’ tech accessory for all fashionistas around the world. This colorful imprint is a reflection of how style and personal expression are a part of today’s consumers’ digital lifestyle. Over and above this, we have timed our launch of 3 new HP Pavilion Imprint Notebooks coinciding with the Fashion Week which will be unveiled on the 15th at HP Show at the Wills India Fashion Week. HP has been redefining technology and enlivening the PC space with style icons like Supermodel Petra Nemcova, Tennis Superstar Serena Williams, Cultural icon Jay-Z, and with fashion designers like Shantanu & Nikhil and Suneet Verma.”
Martin Birkner, Head of Marketing, Audi India, said, “Audi has a strong connection and competence in style and design worldwide, which is clearly stated by the successful models introduced by Audi over a period of time. Our latest entrant in the lifestyle luxury segment, the new Audi A4, underlines our extraordinary expertise in design and lifestyle.”
Said Nonita Kalra, Editor-in-Chief, ELLE, said, “India is in fashion and everybody wants a piece of it. For the last 12 years, ELLE has documented and supported the Indian fashion industry, which still continues to grow to mammoth proportions. As always, ELLE is proud to partner with FDCI for the Wills India Fashion Week.”
Smeeta Chakrabarti, CEO NDTV Lifestyle, said, “The Wills India Fashion Week is a true reflection of the style of the times with some of the country’s best known designers showcasing their work. NDTV Goodtimes is proud to be partnering with the country’s premiere fashion event.”
Ritu Bararia, Director Public Relation The Park, New Delhi, said, “The Park Hotels epitomize a collection of boutique hotels, which are very contemporary, designer and stylish. Our guests are mainly global, urban people who live in style. Therefore, we feel a natural blending with a fashion & lifestyle event like FDCI. We are delighted to be the hospitality partner for
Gopal Krishna, Head of Audience, Yahoo! India, said, “Yahoo! India is delighted to once again partner with Wills India Fashion Week. Today, we are at the forefront of creating new and engaging Internet experiences for the Indian youth and fashion is an integral part of their lifestyle. As the official online partner, our association with WIFW reaffirms this strong connection with our audience and their quest for innovation.”
