Assam Tourism Minister Himanta Biswa Sarma on Sunday said that the state government will introduce a single window clearance system for film shoots, to help promote the tourism potential of the state.

Making the announcement while launching the new logo of Assam Tourism with the punchline “Awesome Assam”, he said that aggressive publicity will be done so that film producers will be eager to shoot in different locations of the state.

“Tourism publicity should not be confined alone within the state but should be visible outside the state. There is no sustained advertisement of ‘Brand Assam’ which has numerous potential to become a tourist destination. As such the government is taking all steps to further promote ‘Awesome Assam’ in the coming days,” he said while adding that the government is also taking steps to develop the tourism sector as an industry.

The new logo, which was launched on Sunday, was designed keeping in mind and reflecting the state’s main features – the one-horned rhino, Assam tea and the mighty Brahmaputra.

Sarma also said the government has allocated Rs 15 crore for publicity of the tourism sector.

He also said that that some young foreigners are keen to visit the state in order to see places like the tea gardens, which were a workplace of their forefathers and other relatives.

“About 500 to 700 houses will be constructed in some areas of the districts so that tourists can stay and relish the local dishes,” he said, adding that places like Kamakhya and Majuli has huge potential to attract domestic tourists and Rs 33 crore have already been sanctioned for development of infrastructure at Kamakhya.

Sarma also said any ideas or plan on developing the tourism sector could be sent to the department concerned.

 

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