Former football star David Beckham has reunited with actor Kevin Hart for the new ‘Modern Essentials selected by David Beckham’ campaign for Swedish fashion retail giant H&M. Both the celebrities will be seen enjoying a road trip together in the commercial.
This new campaign, with Beckham and Hart wearing identical looks from the brand’s autumn/winter 2016 collection, follows the latter’s plans to star in “I, Beckham: The Musical”.
The full commercial will launch on hm.com on September 26.
“I loved shooting the first campaign with Kevin for H&M so much, we just had to do a sequel. This time we’ve pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it,” Beckham said in a statement issued by the brand.
Hart said: “It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style. He copies everything from me.”
The new campaign features both the icons going on a road trip from Los Angeles to Las Vegas, supposedly to meet financiers for a new Vegas musical. For the campaign, both wear two looks from the collection: a zip-up flying jacket with a faux fur collar, worn with a turtleneck and a block stripe knit sweater.
“David and Kevin look so sharp in the campaign. Modern Essentials is a collection for men who have great personal style, no matter where they find themselves. The flying jacket and striped sweater are new wardrobe essentials for men all round the world,” said Andreas Löwenstam, H&M Head of Menswear Design.
The line will be available from September 29 in every H&M India store that carries menswear in India.