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Fragrance designer predicts mother’s mood by smell

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Fragrance designer Jo Malone could predict her mother Eileen’s mood by her scent.

The 53-year-old, who founded her perfumerie and scented candle brand, which has since been sold to Estée Lauder, shared that her strong sense of smell enabled her to predict the weather and how her parent was feeling by the fragrance she wore, reports femalefirst.co.uk.

“One was Eau Sauvage on my dad, on his crisp white linen shirts. On my mum, it was Je Reviens, Jean Patou and Ma Giffe,” Malone told Hello! Magazine.

“I knew her mood by what perfume she was wearing. I could smell when it was going to rain. I could smell my dad’s oil paint and I knew how long his oil paints had been out.

“If I look at a scene, I’ll look at all the pieces as though I’m hearing a piece of music and I’ll hear all these notes, but with my nose, and I’ll put them all together, lock them all together. That’s how I’ve always created fragrance,” she said.

Malone, who is working on her new brand Jo Loves, has described herself as “an artist in fragrance”.

“I think of myself as a shopkeeper and an artist with fragrance. I like being a shopkeeper,” she said.

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