A Children’s Day special initiative by an Indian retail eyewear chain, starting Monday, will enable mass vision screening for children in schools across the country, ensuring healthy eyes.

Titan Eyeplus has announced the launch of Sparkling Eyes Programme on the occasion of Children’s Day, on November 14. It aims to inform, educate and spread awareness in the society about eye health among children.

The month-long campaign will roll out in 172 cities, including Bengaluru, Delhi and Mumbai, providing free vision screening for children at various schools.

Titan Eyeplus will be covering over 50,000 children by conducting screenings in over 250 schools in the age group of six years and above.

Ronnie Talati, CEO, Eyewear Division, Titan Company Ltd, said in a statement: “Given their growing phase, kids between the age group of six and 14 are more prone to eye-related problems.

“It is our endeavour to ensure early detection of eye problems in children, generate awareness about eye health of children in the country and sensitize parents about the importance of keeping a check on the vision of their kids.”

Optometrists from Titan Eyeplus will be visiting schools and use the Titan Eyeplus Vision Screening Kit aka Tevis, which is especially designed for the campaign.

“We intend to replicate this initiative in Tier-II and Tier-III cities leading to optimal vision for children thus helping them build a bright future,” said Sujay Dangi, Chief Optometrist and Head Technical Services, Eyewear Division, Titan Eyeplus.

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