Nimai, a multi-artist concept jewellery brand, is set to make its foray into e-commerce with launch of its website shopnimai.com on Sunday.
Nimai curates works of over 55 established and emerging jewellery designers from India who endorse handcrafted, artisanal and Indian contemporary products.
The website will launch with an initial roster of 45 brands and will eventually become the virtual version of the retail store that is currently headquartered here.
The current roster includes names such as Eina Ahluwalia, Suhani Pittie, Outhouse, Deepa Gurnani, Valliyan, Zariin, Dvibhumi, Bangdar Sarali, Absynthe Design, Chicory Chai, Misho Designs, Metallurgy, Olio, Vasundhara Mantri, Baby Bania and Rara Avis.
“Ever since our launch in 2013, Nimai has strived to create an interactive platform that celebrates curious concept jewellery by artists from different regions of India,” Pooja Roy Yadav, Founder and CEO, Nimai, said in a statement.
“I am confident that with the launch of shopnimai.com, we will be able to reach out to more jewellery enthusiasts. This move will also help us inch closer to our vision of putting Indian jewellery designers on a global map,” Yadav added.
The designers experiment with unique mediums and techniques such as paper, wood, cement, clay, nuts, bolts, fuse, leather, glass, discarded watch parts, lava stones, shark teeth, fossils, brass, copper, silver, semi-precious stones, Bidri, enamelling, fretwork and steampunk.