Punjabi singer Guru Randhawa’s new single “Fashion”, which launched on September 20, has garnered more than a million views on YouTube.

The song has been viewed 1,394,895 times so far on the digital platform.

“My concern has always been to write songs that my audience, my fans are able to identify with. ‘Fashion’ is another such creation that is based completely on the present day scenario. The song has been beautifully shot in Canada and directed by Baljit Singh Deo,” Randhawa said in a statement.

“With so many online shopping websites, fashion is now more easily accessible and can be recreated more innovatively. ‘Tenu vekh vekh chalde ne brand, tu niri fashion kudiye’ … the line simply reflects the beauty that lies in the fashion statement of every girl,” he added.