Anuja Chauhan, who has authored books like “The Zoya Factor”, has crafted “Love Notes” for Valentine’s Day on February 14.
Chocolate brand Nestlé ALPINO is set to celebrate love with Chauhan for a Valentine’s Day activity – ‘ALPINO Love Notes with Anuja Chauhan’.
In the campaign, launched on Facebook on Saturday, the brand will help lovers to say it right and add the magic of expressing personal emotions, as the writer will carefully craft “Love Notes”.
These notes will be wrapped around special packs of the chocolate and will also be available online for people to share.
There is also a short digital video featuring Chauhan along with a compilation of all the love notes. The “Love Notes” will be later launched online in the form of an e-book.
Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India, said a statement: “This Valentine’s Day, ALPINO expresses many dimensions of love in a personal way. The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”
