Anita Dongre, Masaba at Lakme fashion week designers meet

Lakmé Fashion Week’s Tribute to Indian Fashion – Celebrating Indian Weaves and Crafts

• An entire day at LFW will be dedicated to Indian Textile
• 83 designers and 9 Sponsors participate in Summer/Resort 2012
• Rohit Bal – Lakmé Grand Finale Designer

Mumbai, February 6, 2012: Lakmé Fashion Week announces participating designers and sponsors for Summer/Resort 2012. This season promises several new initiatives to showcase designs from around the world, exchange of ideas, a networking base and a stage where artistic form of expression is celebrated. Leading the curve in promoting new talent, e-commerce and digital strategies, LFW continues to grow and expand its footprint across the world.

Highlights of LFW Summer/Resort 2012:
CELEBRATING INDIAN WEAVES AND CRAFTS
As a tribute to Indian textiles, LFW will be dedicating a day to Indian Craftsmanship and Textiles. All designers participating on this day will showcase Indian weaves and crafts. Krishna Mehta, a staunch supporter of Indian arts and crafts will curate the day. The event will see industry veterans participating in guest lectures, panel discussions and workshops. LFW’s endeavour is to aggregate the best designers who work with indigenous fabrics and put together a collection bringing the dominance of Indian textiles to the fore

INTERNATIONAL OUTREACH
Lakmé Fashion Week will see iconic international Designer Bibhu Mohapatra presenting a show on the LFW Runway. This will be his first time participating at a Fashion Week in India

LAKMÉ GRAND FINALE
Rohit Bal returns to the LFW platform as the Lakmé Grand Finale designer after 12 years. The veteran designer will be interpreting the Lakmé Absolute range by Lakmé

UNVEILING ‘THE NEW SOURCE’
Last season, “The Source” – the business hub at LFW had gone for a complete makeover to drive more business and meet the demands of buyers. This season LFW continues the re-vamp of the source and will be seen in a completely new look with instillations and designer exhibits. The new source will also see an interesting mix of art, culture and various other activities thereby making it the central point of business interactions

TALENT BOX: DESIGNER COLLECTION PREVIEWS AT ‘THE SOURCE’
The international concept of showcasing designs in mini shows in the form of ‘Talent Box’ introduced by LFW last season was a great success. This season witnessed an increased in the number of applications – almost 20 designers will showcase through the Talent Box shows

NINA MANUEL TO HOST LFW TV:
LFW TV, the online channel that live streams designer shows and showcases behind the scene activities from Lakmé Fashion Week across the globe will see Super Model Nina Manuel come on board as our host this season. She will bring to the viewers exclusive content of shows, behind the scenes action, trend reports, exclusive interviews, parties and much more from India’s premier fashion trade platform. This online streaming channel will take a step further and allow buyers, sponsors and fashion enthusiasts, around the world to gain real time access to the action

INIFD PRESENTS LAKMÉ FASHION WEEK’S FASHION WORKSHOP SERIES:
Through the Fashion Workshop Series (FWS), LFW has created a platform for industry leaders to share best practices. The fashion community and students from fashion institutes all over India participate in the fashion workshop series. This season, the sixth edition of the FWS, will focus on fashion styling. This workshop will center on stylists that go through an understanding of up-to-the-minute trends in fashion, as well as the intricacies of design, color theory, and lighting before finalizing on the style along with other aspects of styling

The upcoming Summer/Resort 2012 has garnered great support from its new and existing partners that play a critical role in making this event a grand success each season:
• Re-joining us as an Associate Sponsor for the fourth season, is one of India’s leading Mobile Services provider, Aircel
• As LFW’s longest running partner, DHL continues its support as the Official Logistics Partner of Lakmé Fashion Week Summer/Resort 2012
• Continuing their fourth successful association is India’s leading fashion trade E-Commerce portal – Fashion and You, as itsOfficial Online Retail Partner.
• LFW welcomes new sponsors, INK Infrastructure – Official Real Estate Partner and Forever Jewelry – Official Jewelry Partner
• Blender’s Pride our Official Partner will also be one of our Co-Sponsors this season
• INIFD – Official Knowledge Partner and Presenting Sponsor for the Fashion Workshop Series; Kingfisher – Official Good Times Partner continues their support and Hotel Grand Hyatt, Mumbai remains the Official Venue and Hospitality Partner

Present at the occasion, Anjana Sharma, Director – Fashion, IMG Reliance said, “As thought leaders in Indian fashion, our endeavor is to strengthen LFW as a platform every season. This edition of Summer/Resort will see an eclectic mix of Indian designers, a dedicated day to showcase the vibrancy and magic of Indian weaves and crafts. Watch out for the “New Look” Source area that will adorn various installations along with Talent Box collections from young design talent. We at Lakmé Fashion Week offer sponsors, partners, designers, industry professionals, design students, and all attendees a series of unique experiences, each designed to explore, educate and celebrate fashion”.
Sharing her view, Farida Kaliyadan, General Manager, Lakmé said, “Lakmé has a legacy of blending contemporary international fashion and beauty trends while catering to the preferences of the Indian woman. With Lakmé taking a significant leap with the launch of Lakmé ABSOLUTE, looks created this season will enable the fashion forward woman to be magical in her everyday life. We are honoured to have on board Rohit Bal as the Lakmé Grand Finale designer as his designs embody the same individualistic yet Indian sensibility of the contemporary Indian woman. We have had a fulfilling association with LFW for the last 12 years and we look forward to celebrating the best of fashion and beauty in this dynamic season of Lakmé Fashion Week Summer/Resort 2012.”

Designers for LFW SR 2012
List of Designers participating for Summer/Resort 2012
Abhishek Dutta Nivedita Swarup
Anita Dongre Nupur Kanoi
Anjana Seth Paromita Banerjee
Archana Kochhar Payal Kapoor
Arpan Vohra Payal Singhal
Bhairavi Jaikishen Payal Khandwala
Bibhu Mohapatra Payal Kothari
Debarun Mukherjee Pia Pauro
Deepika Govind Pooja Kapoor
Deepti Pruthi Pranav Misra & Shyma Shetty
Drashta Sarvaiya Priyadarshini Rao
Eina Ahluwalia Priyal Prakash
Gaurang Shah Priyangsu Maji
Gautam Sinha Purvi Doshi
Harangad Singh Rajat Tangri
Hiral Bhogi & Nidhi Shah Rimi Nayak
Indira Baikerikar Ghosh Ritika Bharwani
Isha & Nitin Kartikeya Rocky S
Jatin Varma Rohit Bal
Kapil & Mmonika Arora Ruchika Sachdeva
Khushali Kumar Sabyasachi Mukherjee
Khushboo Agarwal & Prem Kumar Sailex Ngairangbam
Komal Sood Samar Firdos
Krishna Mehta Sapna Bhavnani & Sukriti Grover
Little Shilpa Sashikant Naidu
Malini Agarwalla Shashank Raj & Prajwal Badwe
Manish Malhotra Shivan & Narresh
Masaba Gupta Shruti Sancheti
Mayank Anand & Shraddha Nigam Siddhartha Tytler
Mehak Gupta Sougat Paul
Mona Shroff Soumitra Mondal
Narendra Kumar Suhani Pittie
Neeru Kumar Swapnil Shinde
Neha Agarwal Theresa James & Roger Prince
Nimish Shah Umesh Vashisht
Nitin Bal Chauhan Vaishali Shadangule
Nitya Bajaj Vikram Phadnis
Nitya Bajaj & Ashfaque Ahmed Vivek Shah
Gen Next Designers
Archana Rao Shikha Grover & Vinita Adhikare
Manoj Kumar & Vinod Bhardwaj Tanya Sharma
Megha Garg Yogesh Chaudhary
Prashant Kumar

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