Mumbai, Oct 7 (ANI): Bollywood actor Arjun Rampal spoke about his latest flick ”EMI” that deals with bank loan and credit card fraud in Mumbai. The film is produced by Sunil Shetty and directed by Saurabh Kadra. Actors Sanjay Dutt, Arjun Rampal, Malaika Arora, Aashish Chaudhary, Neha Uberoi and Urmila Matondkar constitute star cast of the film.
Bollywood actor Arjun Rampal whose last films ”Rock on” and ”Om Shanti Om” have established him as a dependable actor at the box office said that story was film”s unique selling proposition.
“If you would ask me what is the Unique Selling Proposition (USP) of ”EMI”, I would say it”s the story. It is how a director has shown which is not so easy to portray on screen. When you have to pay an EMI (Equated Monthly Installment) it is not easy,†said Rampal.
”EMI” is a take on modern day India. It”s a narrative of interconnecting characters coming from different strata of the society. The story revolves around the lives of people who spend thoughtlessly and get into situations they do not anticipate.
Rampal further added that he always wanted to play a light character and the film has given him just the right opportunity to fulfill his dream.
“It was a great experience. I think it is a great film. I wanted to do a lighter character and it gave me an opportunity to do that and it has good music. I play a DJ (disc jockey)… it is 
a kind of comedy and it is also my fist film with Sanjay Dutt, so I was excited about that. It is popcorn entertainment. Sunil is a good friend and they had a really interesting script, which I think the people will relate to because of the kind of loans that they must have taken, and they have to pay EMI”s on it. So I think we all relate to the film,†said Rampal.
Chirantan Bhatt has scored the music of the movie, while Shakeel Azmi, Sarim Momin, Shabbir Ahmed and Hamza Faruqui have penned the lyrics of the film.
The film is slated for an October 29, release.
