Megastar Amitabh Bachchan has collaborated with Culture Machine’s digital channel Blush along with Vivel to create a video titled “Ab Samjhauta Nahin”, which inspires women to say no to a life full of compromise.
In a narrative by Amitabh, the UnBlushed (a series on digital channel Blush) video, “Ab Samjhauta Nahin” shouts out to all women to challenge time-worn mindsets that stereotype and at times impede their lifestyle choices.
The video encourages women to stop accepting any bias and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.
“A right can never be silenced,”the 73-year-old thespian says in the video.
Vivel’s integrated brand campaign “Ab Samjhauta Nahin” presents a perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women.