Mumbai, April 27, 2011: Close Up, Hindustan Unilever’s leading oral care brand, has appointed the heartthrob of South Indian cinema, Suriya as its brand ambassador. Suriya will be revealing his confidence secrets in a new campaign by Close Up. The new campaign featuring a TVC starring Suriya, is expected to go on-air by June. It reflects how freshness and confidence can help one to (maximize sudden opportunities that arise) in everyday life.
Commenting on this association, Srinandan Sundaram, Category Head – Oral Care, HUL, says, “We are delighted to have Suriya as our brand ambassador. We feel that his self-assured personality best brings alive Close Up’s proposition of ‘Confidence’. We constantly innovate to resonate with consumer’s needs and this time also, with Suriya, our sole aim is to familiarize the consumers about how fresh breath confidence states a lot about one’s individuality.”
The leading South Indian film star Suriya, is equally excited about this association, “It’s an honor to be a part of the Close Up family. Close Up toothpaste has been a household name since my growing up years. I can relate to the brand’s proposition of confidence and am truly excited about the new Close Up campaign. It’s based on real life instance that showcases how life just surprises you anytime, anywhere and how it becomes important to be prepared and not caught unawares.”
About Close-up
Launched in 1980, Close Up was the first gel toothpaste brand in India. Synonymous with Freshness & Youthfulness, Close Up continues to be the market leader in the gel toothpaste category. A strong brand in both urban & rural India, Close Up has different offerings in the form of variants & pack sizes for its consumers. Variants currently available in the market are: Red Hot, Peppermint Splash, Milk Calcium, Lemon Mint, Menthol Chill, and the newly launched Fire-Freeze.
