Hrithik Roshan unveils Mitashi Bang toys guns

Hrithik Roshan unveils Mitashi Bang toys guns in Mumbai on 23rd Sept 2014 .

Mumbai: Mitashi Edutainment Pvt. Ltd., a leading Indian player in the electronics, kids & gaming industry announces its association with Fox Star Studios upcoming action thriller film BANG BANG.

As a part of this association Mitashi will introduce BANG BANG merchandise in the Indian market. Mitashi has launched Special Toy Guns perfectly blending with the theme of the film that promises edge of the seat excitement and adrenaline-pumping action.

Speaking on this association Mr. Adnan Chara, Vice President – Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd. said, “Our Toy gun brand Bang! is all about being fast, precise and enjoying the adventurous ride while being bang on the target. The conceptual seam that runs through BANG BANG the movie, is also the same – The hero goes gun totting, the heroine also goes gunning shoulder to shoulder. For us at Mitashi, this is the ideal recipe for a tie up with our Toy – gun brand Bang! which has a unique advantage of having Boy Guns (Bang Strikers) and Girl Guns (Bang Electra).”

“Kids adore and idolise Hritik and Katrina and we look forward to our association with BANG BANG to take the consumers onto an action packed ride with 25 guns to choose from. BANG BANG range of guns are available at all reputed toy outlets across the country”, he further added.

Mitashi will retail the BANG BANG merchandise across their strong distribution network of over 4,000 retailers and online stores.

Bang! is an already established brand by Mitashi in the Toys segment.

Shikha Kapur, Chief Marketing Officer of Fox Star Studios, says, “We have some of the biggest associations lined up for Bang Bang and Mitashi is one of them. We are proud to partner with them to unveil an exclusive merchandise range that will offer the audience a unique engagement experience with Bang Bang.”

Mitashi – a Company of Indian origin has always been at the forefront of introducing innovative products at affordable price points for the Indian consumers. The Company is a dominant player in the Toys industry, an undisputed leader in the Gaming industry and one of the fastest growing brands in consumer electronics segment.

BANG BANG will be releasing on the 2nd of October. Directed by Siddharth Anand and produced by Fox Star Studios, the film is an official remake of the Hollywood film ‘Knight and Day’ and features Hrithik Roshan and Katrina Kaif in the lead roles.