Mia Uyeda, Dipannita Sharma at Elle clothing launch

Mumbai, 25th October 2012: Elle Fashionwear, the premium French fashion brand hosted an exclusive ladies soiree to launch their first ELLE Boutique in Mumbai on Linking Road, Bandra.

Brought to India by Arvind Lifestyle Brands Ltd. in partnership with France’s Lagardère Active Group, ELLE Fashionwear was launched for women in India earlier this year. Celebrated as the quintessential sexy and en vogue French Fashion brand, ELLE hosted a stylish evening complete with French hors d’oeuvres, cheese and wine.
This flagship store is styled on the lines of a European Boutique and reflects the brands “feminine and chic” positioning. In-store French highlights establish the heritage of the brand. Appreciating the fashion sentiments of urban women, ELLE showcased its latest autumn winter collection. Dainty day dresses, hot high-neck tees, drop-dead-gorgeous denims, cute light cardigans, stunning party dresses galore, prints inspired by nature, bold silhouettes hot off the Paris runway, your favourite retro designs and much, much more.

The brand not only showcased chic apparel but also had a variety of stunning shoes and bags and to complete every look in haute mode.
With exclusive ELLE Boutiques in Bangalore, Delhi, Kolkata and Chandigarh, Elle has introduced their new space on the high end fashion street of Bandra in Mumbai. The brand is also being sold through select Shop in shops like Shoppers Stop, Lifestyle, Central and Kapsons.

From fun and flirty dresses to must haves in your wardrobe, ELLE Fashion wear is poised to make haute runway fashion accessible to all uber chic fashionistas in Mumbai
ELLE Boutique soon to be launched in Palladium Mall and R City Mall Mumbai.