NDTV IMAGINE TO INTRODUCE A NEW PRIME-TIME DAILY PRODUCED BY BALAJI TELEFILMS
Mumbai, October 13, 2008: NDTV Imagine today announced that Balaji Telefilms will produce a prime-time daily on the channel. The creative team of NDTV Imagine and Balaji Telefilms have had a successful relationship in the past, creating some of the most popular and highly rated shows on Indian television. The show which will air at 10.30 pm is a daily prime time drama and is slated to go on-air in a couple of weeks.
Announcing the association with Balaji Telefilms, Shailja Kejriwal, EVP- Content, NDTV Imagine said, “We are delighted to be working with Ekta once again. She has a great understanding of the pulse of our viewers and together we will create stories that will refresh and delight our audience. It is also quite a coincidence that the first time we interacted with Ekta was for the 10.30 pm slot, just like this one.”
Adds Ekta Kapoor of Balaji Telefilms, “This is like home coming; to be back working with Sameer and Shailja. They are the ones who gave me my first break and I treat them like my bosses. I am pleased to be working with them again as they give me all the support and freedom and I will work with the same passion as I used to earlier”.
About NDTV Imagine
NDTV Imagine is the new entertainment initiative from NDTV Ltd. Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. This is further strengthened by the experience of Dr. Prannoy Roy and other seasoned professionals. The company launched its Hindi General Entertainment channel, NDTV Imagine on January 21st, 2008, which promises to ‘Entertain and Delight’ audiences with a whole new world of Hindi entertainment. Catering to the needs of the entire spectrum of television viewers, the channel offers a wide variety of fresh programming across genres ranging from light-hearted family soaps to period dramas and from music based shows to the most glamorous events of the industry. As part of its larger plans for this dynamic and exciting business, the company has also recently launched NDTV Lumière, an initiative which will bring contemporary cutting edge world cinema to discerning Indian audiences.
About NDTV
NDTV Ltd, founded in 1988, is India’s largest news and infotainment network. It is home to the country’s best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India’s most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24×7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India’s number one business news channel, NDTV India is amongst the country’s leading Hindi news channels, and NDTV MetroNation is fast emerging as one of the most watched city specific channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation’s biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a subsidiary of NDTV was incorporated to seize opportunities in areas ‘beyond news’- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com
–(SAMPURN)
