Pooja Gupta, Jacky at First look launch of the film Faltu

Mumbai, 7th February, 2011: Vashu Bhagnani showcased the first look of his much awaited movie FALTU at an exclusive event held on Monday afternoon at Sahara Star, Mumbai along with the cast and crew of the film.

The movie has an ensemble star cast of Arshad Warsi, Riteish Deshmukh, Jackky Bhagnani , Chandan and introducing Puja Gupta and Angad Bedi. The movie is directed by Ace Choreographer Remo D’souza.

The theatrical preview of the movie was not the only excitement at the event, there was an interesting and innovative line of merchandise designed around the movie like T-shirts in cans, Thermal Mugs and badges.

Filmmaker Sajid Khan dropped by too to wish the cast and crew. Producer Vashu Bhagnani says, “The merchandize of the film is truly exclusive. We have kept today’s generation in mind and made everything that caters to them. The movie, the merchandise, the contest….everything is about them.”

“After being a choreographer it was not easy to direct a film. I had a blast doing this film. It was a great journey,” said the director of the film Remo D’souza.

“Vashu Bhagnani is known to do innovative marketing strategies to promote his film. The merchandise looks great and so do the promos. I wish them good luck!” , Said Sajid Khan.

That’s not it the launch of the merchandise was followed by a pool party with the cast and crew of the film. Jackky Bhagnani and Angad Bedi were seen having a blast in the swimming pool at Sahara Star. To control piracy the songs of the film will be available only on the official website at nominal rates.

And if you think that’s all that happened… wait on – the official website was also announced www.iamfaltu.com keeping the youth in mind. Powered by FilmOrbit the site that brings you the most fun with movies you can have online! And supported by Mundu Radio & Mobile TV products, with iamfaltu.com we are about to change the way we market films. The very first movie website that gives its viewers facility to buy movie’s music online and a thrilled Jackky Bhagnani says, ‘The website is so interactive you will be hooked! It’s not just buying music, there are plans to add cool new apps on the site.’

Faltu is a fab new coming of age story of today’s youth. It’s about a group of friends considered to be ‘a total waste in life’. They don’t care and they are happy to waste away their lives. But Fate has other plans for this Faltu gang. What follows is a roller coaster ride where these ‘Good for nothing’ friends realize their true worth. But gaining self respect and expertise in their respective fields isn’t enough. They have a bigger battle to fight. Can they prove that being ‘FALTU’ isn’t that bad at all.

Get set to spend some quality faltu time with the cast of the film! So, to Be FALTU, Is To Be Totally Cool!
The Movie Releases on the 1st of April 2011