While celebrating the change in attitudes of today’s women towards the concept of hair colouring, actress Sonam Kapoor has urged them to experiment and have fun with hair and colour.

As the ambassador of L’Oréal Paris, Sonam says that colours give her confidence to indulge in her fashion choices. The brand recently launched its campaign on Casting Crème Gloss range on its digital platforms.

“Colours add joy to my days, I wouldn’t be able to imagine my life in dull black and white. It has such a beautiful way of inducing energy and life into everything it touches. Colouring my hair has made them look more glossy and beautiful… it gives me confidence to indulge in my fashion choices and really play with my looks,” Sonam said in a statement.

The campaign went live on Sonam’s app on September 10 and on September 11 on it was out on YouTube channel.