Kimaya Avenue Now in Chennai & Bengaluru Launched by Sridevi & Dr Vijay Mallaya respectively. Having revolutionized fashion luxury retail business, Kimaya now brings to Chennai and Bengaluru; Kimaya Avenue, a one-of-a-kind luxury fashion retail destination. Kimaya Avenue at Nungambakkam, Chennai and UB City Bengaluru opened to a glittering wine and cheese evening soirees held recently.
Kimaya Avenue Chennai at which Neha & Pradeep Hirani and the Chennai franchisee Shubhda & Pradeep Dadha played hosts to the distinguished glitterati . The store was inaugurated by, the Special Guest of Honour, actor Sridevi, who looked fabulous in her zardozi embroided, designer saree by Pam Mehta and jewellery, as she was given a special tour of the new boutique. Leading personalities from the world of fashion, designing, media, film and entertainment and industry like director Darani, actor Srikanth and his wife Vandana, Minnie Menon, designer Rehane and VJ Paloma among others were present at the inauguration.
Couture sparkle came alive in Bengaluru, as Dr. Vijay Mallya, Chairman UB Group, inaugurated Kimaya Avenue, the largest luxury fashion retail store at The Collection, UB City. Pradeep Hirani, Chairman, The Hirani Group and Irfan Razak, Chairman and Managing Director, Prestige Group accompanied Dr. Vijay Mallya, for a walkthrough of the store. Said a visibly impressed Dr. Vijay Mallya, ” Kimaya brings the best of fashion under one roof with great style. Kimaya Avenue is a fabulous store, bringing forth a huge variety and will be an ideal fashion destination for Bangalore. Kimaya Avenue in Chennai houses an exclusive collection of stores like Kimaya, Ayamik, Kimaya Bridal Salon, Kimaya Amoré and international luxury brands like MaxMara and Pinko, among others.
Bengaluru witnessed a dazzling fashion show, comprising couture, bridal, international menswear and international luxury collections from leading designers including Tarun Tahiliani, Rohit Bal, Suneet Varma, Pam Mehta, Ranna Gill, Shantanu and Nikhil, and luxury brands Pinko and Maxmara amongst others. The showcasing choreographed by Prasad Bidappa comprised Miss India South- Faith, socialite Pollyanna Patel, models Nichole Faria, Jessica Bignoux, Roshan Issac and Rakesh Chengappa. The showstopper for the evening’s show was the vivacious Kannada film star Ramya.
The guests for the evening included Capt G.R. Gopinath, Billiards Champion Pankaj Advani, designers Manoviraj Khosla, Raj Shroff and Neetu Gupta, Lokesh Ahuja, Seema Malhotra, Namrata G, Nirmal and Sarita Mandoth.
Hotelier Harinder Singh along with socialites Leena Singh, Manjusha Maheswari, Nandini Alva, Laila Baker was seen chatting over wine and canapes. Also seen enjoying the evening were Harathi and Mithun Rebello, Madhuri Genomal, Lakshmi Puri, Saroj Bagaria, photographer Waseem Khan, architect Dominique Dube, M.C. George and daughter Susan George, beauty specialists Manjul and Swati Gupta, Pritam and Rama Basappa, Nishi Rehman and her mother, former minister Nafeez Fazal. The gorgeous Neha Hirani dressed in a beige and gold lace saree by couture designer Pam Mehta, was seen personally welcoming the guests and walking them through the Kimaya Avenue store.
Heralded as India’s biggest and best-known fashion house, Kimaya has always provided a retail experience that goes beyond the obvious. Avenues are also being opened in Bengaluru later this month and shortly thereafter in Chandigarh and Ludhiana. Under one roof, the Kimaya Avenue synchronizes the vocabulary of the various Kimaya sub-divisions, along with other leading luxury brands.
Mr Pradeep Hirani, Chairman, Kimaya Fashions Pvt. Ltd., says “The aim is to create a fashion store that brings the best synthesis of national and international couture lines under one roof, augmented by quiet elegance. Underlining the company’s philosophy to provide a luxurious environment for their elite clientele”.
Pradeep Dadha, the Chennai associate and franchisee of Kimaya, states that Chennai is fast emerging as a destination where leading brands from the world of fashion and lifestyle are headed to. “The film industry representing both the Telugu and Tamil cinema world have for long patronized the world of fashion in Chennai. The boom in the economy witnessed a short while ago, the predominant influence of IT industry, the growing international citizenry of Chennai, thanks to auto majors such as the Ford, Hyundai, BMW, etc., are among the additional factors driving the Chennai fashion scene. Kimaya has timed its entry to Chennai perfectly and will reap the benefits of such timing” concludes Pradeep Dadha.
Shubhda Dadha, the inspiration behind the Chennai initiative, believes that the present phase of negative swing in the economy does not have any impact on the world of fashion. “Fashion is an expression of personal preferences and tastes. The old saying that ‘one needs to look one’s best more in times of adversity’ proves that fashion is impervious to economy. If the interest evinced thus far on Kimaya by the fashion-conscious of Chennai is any indication, the boutique must plan for a rapid expansion in the immediate short-term” says Shubhda.
At The Collection, UB City an entire wing spread over 7,500 square feet, has been dedicated to a bevy of brands from The Hirani Group. It houses an exclusive collection of stores like Kimaya, Ayamik, Kimaya Bridal Salon and international luxury brands like MaxMara, Pinko and Versus, amongst others. Leading couture designers Tarun Tahiliani, Suneet Varma, Rohit Bal, Shantanu and Nikhil, Abraham & Thakore, Ranna Gill, Rocky S, Gauri & Nainika, Malini Ramani and Pam Mehta amongst others exhibit their collections at Kimaya Avenue Bengaluru.
The aim is to create a fashion store that brings the best synthesis of national and international couture lines under one roof, augmented by the Kimaya brand of service and understated elegance. Thus underlining the company’s philosophy to provide a luxurious environment for it’s elite clientele.
