Wednesday, June 20th, 2012 5:26 pm
Suzanne, Sonali Bendre at the Launch of House Proud The Charcoal Project
Sanvari Alagh Nair and Anjori Alagh launched www.houseproud.in India’s online destination for luxury home décor.
With a vast array of home accessories including tableware, kitchenware, lights, linen, table tops, knick knacks, stylish one of a kind treasures and a wide range of furniture, www.houseproud.in brings the best in home décor to online shoppers at affordable prices. There is also an extensive range for those with a spirit of indulgence. The well curated collections are exceptional, exclusive and are hand-picked from the top stores in luxury home décor. They are chosen to suit all urban spaces, both small and large. Also available are a multitude of gift ideas at sensational rates for the selective, stylish gift giver.
The guests present at the high tea soiree hosted by the sister duo at The Charcoal Project , included house proud individuals : Sussanne Roshan, Sonali Bendre, Mugdha Godse, Zarine Khan, Sandeep Khosla, Arti Surendranath, Maya Alagh, Gayatri Oberoi, Anu Dewan, Akanksha Aggarwal, Rakshanda Khan, Shilpa Agnihotri, Shruti Seth, Mini Mathur, Urvashi Dholakia, Shristi Arya, Renu Chainani, etc. The guests were seen viewing the stunning collection of products present. Sonali Bendre made the first online purchase of a Unika 24 pc cutlery set from Morinox, from the Kitchen Connoisseur section whilst Zarine Khan bought Large Cut Out Jar with Fleur-de-Lys Top from the Sussanne Roshan Pret Collection.
Houseproud.in is one of the first curated, exclusive online sales destinations in India. The sister duo bring their members a spectacular, hand-picked selection of top-brand and designer home decor at sensational prices. At House Proud they saw an opportunity to make beautiful home furnishings available affordably. Lack of choice, availability and most importantly budget should never stand in the way of procuring excellent home decor or re-inventing your sense of design.
“Although there are many players in the home décor and accessory e-retail space, we found that the selections available online don’t measure up to their international counterparts, both in terms of quality or choice. ‘Luxury’ is such a misused word in today’s e-commerce parlance. www.houseproud.in is India’s First Premium Home Décor E-Tailer where luxury is what it should be – excellent quality products that are exclusive and unique. We make luxury accessible to discerning customers all over India, increasing their range of choice and reducing any geographic disadvantages.” – Sanvari Alagh Nair, Director, House Proud Pvt Ltd.
Price is important. Houseproud buyers travel from bold cosmopolitan centres and quirky vintage shops to colourful rural landscapes, partnering with top brands and new artisans to bring a curated, stylish collection to the modern consumer, at an affordable price. Using online retail, www.houseproud.in intends to bridge the distribution gap between quality home products and the discerning consumer, without burning a hole in your pocket.
“There’s something here for everyone. Our prices range from Rs. 1500 onwards – we believe a signature piece has to be beautiful, not necessarily expensive.” – Anjori Alagh, Director (Merchandising),
Houseproud.in is like an exciting new treasure hunt–every day of the week. It distributes its fabulous inventory into four categories: The Event Sale, Curated Collections, Kitchen Connoisseur and especially for launch only – In Stores Now!
The Event Sale is the highlight of www.houseproud.in. The sale includes an exciting, eclectic mix of vintage finds, fresh one-of-a-kind furniture, colourful accessories and amazing gift items from a designer’s branded line at prices never seen before. Since these promotions are on for only a limited time, members need to act fast as both stocks and time are guaranteed not to last!
Running alongside Event Sales are the fabulous Curated Collections where you can shop categories ranging from furniture and lighting to rugs, art, bath, tabletop, bedding, kids, candles, cushions, table linen, gifts and much more. All collections are fresh and new, inspiring you to jazz up your home with a bit of glitz and glamour.
At Kitchen Connoisseur, you will find all kitchen essentials, cutlery, crockery, flatware, serving dishes, glassware and bar needs at extremely competitive prices. Knick Knacks our master chefs will love – cookware that is a delight to use, serving dishes that will catch your eye and home accents you always wanted but never knew where to find…all right here at the Kitchen Connoisseur.
In Stores Now features the latest collections of cutting edge home decor countrywide. Currently for a limited time only, House Proud exclusively presents the newest collection of Sussanne Roshan’s, The Charcoal Project. Check out the absolute latest trends in home décor – colours, styles and textures specially designed by Sussanne Roshan herself. Use their virtual porthole to peek into the store, it’s irresistible!
“Making it easy to shop online is our biggest focus. Our website flows effortlessly, allowing you to browse and buy at your own pace. Our collections are clearly etched making it simple to find what you are looking for. Most importantly, the shopping experience on www.houseproud.in is warm, comfortable and straightforward. In addition to that, we are personally on call every day for any customer queries both before and after purchase.” – Sharanya Rao, Director (Web Operations), House Proud Pvt Ltd.
They set out to create an online destination that’s fun, bright, feminine and inviting – like a dream home. When the virtual doors open, members can expect a personalized shopping experience for urban spaces both small and large. They deliver everything straight to your doorstop. It’s all about convenience.
The well curated collections are exceptional, exclusive and cherry-picked as nothing but the best will do.
Trust our curated vision; we trust your innate sixth sense for quality.
www.houseproud.in – Luxury Home Décor. At Your Prices. At Your Doorstep.
Supply Partners: The Charcoal Project by Sussanne Roshan, Hurtado, Address-Home, House of Ishatvam, Natuzzi, FCML India, Ezma, Earth to Fire and Loom Crafts Furniture (India).
About the team at House Proud Pvt Ltd
House Proud Pvt Ltd has been started by Sanvari Alagh Nair.
Sanvari Alagh Nair (Director, House Proud Pvt Ltd) is a career professional and has been in the Media and Entertainment business for over 12 years. She has been responsible for the creative production of several hit TV shows in the past few years. “Nach Baliye” on the STAR TV network as Associate Creative Director, the “Swayamvar” Series, “Oye its Friday” and “Zor Ka Jhatka” to name a few as Creative Director on Imagine TV. She was also a Senior Producer at Star News. Houseproud.in is her first entrepreneurial venture in the online space. She is married to Sameer Nair and has 2 children.
Anjori Alagh (Merchandising, House Proud Pvt Ltd) has a diploma in interior design from Istituti Callegari, Milano. She is also an actress and has starred in the lead roles of films Life Mein Kabhi Kabhi, 1920, Seeta Aur Geeta (television series) and soon to release Manjunath. She has a passion for interiors and home décor. She is the daughter of Maya and Sunil Alagh.
Sarina Sakhuja (Content Director, House Proud Pvt Ltd) has an MA degree in English and teaches Literature in London. She has taught at college level for the last 10 years. She creates and presents lectures on creative writing and the writer’s craft. She came into home design after purchasing a multi-level Victorian house in London. Not interested in generic design, conversations with painters, sculptors and true artisans about art and creativity led to her new passion – home design. She has produced editorial work for various artists and vendors in the London arena. She believes that behind each curated piece is a story, and it’s always found in the detail.
Sharanya Rao (Web Operations, House proud Pvt Ltd) has a Bachelor of Mass Media degree from KC College, Mumbai. She has been the youngest channel producer for several hit shows on Imagine TV. She is an internet enthusiast with zeal and talent for web design.
Tags:Aarti Surendranath, akanksha aggarwal, Anu Dewan, Gayatri Oberoi, Maya Alagh, Mini Mathur, Mugdha Godse, Rakshanda Khan, Renu Chainani, Shilpa Saklani, Shristi Arya, Shruti Seth, Sonali Bendre, Sussanne Roshan, Urvashi Dholakia, Zarine Khan