A Taste of Fine Food and Wine for the City – UpperCrust Launches its 7th Annual Show. Mumbai, December 4th, 2009: This morning the lawns of the World Trade Center witnessed the launch of the 7th annual UpperCrust Show in the city. The much loved and eagerly awaited show features some of the finest products and services from the food and beverage industry as well as an eclectic range of other related products created by market leaders and renowned brands of the world.
The show was inaugurated by Bollywood stalwart, Mr. Karan Johar, who was accompanied into the venue with a ceremonial band playing tunes from his own movies. In addition to inaugurating the show, Mr. Johar also unveiled the 10th Anniversary Issue of the UpperCrust Magazine. Naturally, the soul of the UpperCrust Show, Farzana Contractor, who looked gorgeous in an airy pink and white anarkali churidar kurta, was also in attendance and played the perfect hostess by welcoming in the guests who included some of the city’s most respected chefs, restaurateurs, foodies and socialites.
The UpperCrust Show itself is a gastronome’s delight and is sprawled over 25,000 square feet of booths selling over one thousand Indian and international gourmet brands. On offer is an exhaustive range of wines and spirits, and some of the finest products from the food and beverage industry including cheese, olives, ready-to-eat packaged foods, bakery products like pastries and cakes, chocolates, exotic imported fruits, preserves, meat and meat products, cooking oils, kitchen accessories, crystal and cutlery, and much, much more. In addition, the show also features cooking demonstrations and engaging conversations with some of India’s top chefs and exciting workshops on food, wine, coffee tasting, health & fitness, among others.
Among those who attended and helped celebrate the inauguration were, Dolly Thakore, Esther Daswani, the French Consul General’s better half, Mayumi Pujolais, Farrokh & Dilshad Khambatta, Blue Food’s Joy Kapur, Naaz & Remu Javeri, Aishwarya Nair of The Leela, Sula’s Rajeev Samant, Taj’s Rohit Khosla and renowned chef Tarla Dalal, to name a few.
The UpperCrust Show will be on at the World Trade Center from 10:30am between December 4th and December 6th, 2009.
