SAB announces the launch of ‘Sajan Re Jhoot Mat Bolo’

SAB announces the launch of ‘Sajan Re Jhoot Mat Bolo’ -Starting December 14, 9pm every Monday to Thursday only on SAB. SAB, India’s leading family comedy entertainment channel announces the launch of its latest light-hearted family comedy by Vipul Shah- ‘Sajan Re Jhoot Mat Bolo’. Set to telecast from Monday, December 14 2009, 9pm, the show stars include Sumeet Raghavan, Apra Mehta, Tiku Talsania, Mugdha Chapekar, Rajiv Thakur, Ami Trivedi, Melisa Pais and many more.

Sajan Re Jhoot Mat Bolo is a rib tickling, roller coaster journey of Apoorva, an orphan, who puts up a lie to his Boss in Mauritius, Dhirubhai Jhaveri, to get a job & what follows is a whirlpool of lies that he has to wield to cover that very first lie. Dhirubhai, a believer of the Indian Joint Family, is bowled over by Apoorva’s imaginary family in India and decides to marry his niece to Apoorva. Apoorva loves Aarti but now has to create a family to save the love of his life. Thus begins a hilarious journey of this young man who has to save himself from getting exposed in front of his love and Father in law.

Commenting on the latest venture Mr. Anooj Kapoor, Business Head SAB said, ‘I am happy to say that the channel has successfully managed to entice the entire family to watch television together with its unique light hearted content. With ‘Sajan Re Jhoot Mat Bolo’ we are confident to further strengthen our position’.

He further added, ‘It is indeed an honor to have India’s leading and household names associated with the show- talented actors like Tiku Talsania, Apra Mehta and Sumeet Raghavan amongst others’.

SAB achieved 78 GRPs and a relative channel share of 5.8% in GEC category as per the latest TAM data. The steady growth has come from the channel strategy of offering cheerful shows that the entire family can sit and enjoy together.

So tune in…join the fun for an extra dose of laughter and light hearted comedy and watch how one small lie leads to another and more!

‘Sajan Re Jhoot Mat Bolo’ starting Monday, December 14 2009, 9pm only on SAB – Aasli maaza sab ke sath