Johnnie Walker brought Scotland’s greatest gifts to the world – Scotch whisky and golf together in a unique initiative giving guests an experience that will last them a lifetime. Star golfers including Jeev Milkha Singh, Ian Poulters, Adam Scott, Vijay Singh along with the sensuous Neha Dupia, Mahima Chaudhary and Riya Sen moved behind the bar, mixing cocktails and spreading the message of “Responsible Drinking” amongst all discerning guests at the Crown Plaza, Gurgaon. International golfers and Bollywood beauties celebrate a glamorous evening at the Johnnie Walker Classic 2008! Jeev Milkha Singh, Adam Scott, Ian Poulter, Vijay Singh along with Riya Sen, Mahima Chowdhary and Neha Dupia get behind the bar to take time out to promote “Responsible Drinkingâ€. Johnnie Walker brought Scotland’s greatest gifts to the world – Scotch whisky and golf together in a unique initiative giving guests an experience that will last them a lifetime. After an exciting action packed day on the golf course at the Johnnie Walker Classic, Johnnie Walker provided an unmatched experience to guests, who were served their favourite drinks by their favourite golfing heroes and stunning Bollywood beauties at the Crown Plaza. Star golfers including Jeev Milkha Singh, Adam Scott, Ian Poulter and Vijay Singh along with the sensuous Riya Sen, Neha Dupia and beauty queen Mahima Chowdhary moved behind the bar, mixing cocktails and spreading the message of “Responsible Drinking†amongst all discerning guests. The initiative was led by Indian golfing champion Jeev Milkha Singh, who is also Johnnie Walker’s Responsible Drinking ambassador and was the key spokesperson for the evening.
The party began with the star golfers signing the “Don’t drink and drive†pledge board. The golfers urged the guests to take the pledge of never drinking and driving. The golfers handed out bottles of water personally autographed by them to spread the message of Responsible Drinking.
Remarking on the evening, Asif Adil, Managing Director, Diageo India said “Johnnie Walker Classic is not merely a mega sporting event, but an occasion for entertainment and luxurious indulgence. Johnnie Walker embodies the spirit of celebration through responsible drinking. The Golfers behind the Bar is a unique initiative which provides an unmatched experience to golf fans and encourages consumers to be accountable for their own safety and for those around them. We want to communicate the message of enjoying responsibly by promoting the philosophy of “Never Drink and Driveâ€
India’s golfing pride Jeev Milkha Singh added, “This is a great initiative by Johnnie walker which will inspire a new generation of Indians. It is a prestige to be associated with an event which spreads the message of responsible drinking.â€
Matching the occasion was a blend that was created in 1920 to mark the centenary celebrations of a legend called Johnnie Walker. An evening of indulgent experiences with the centenary blend of Johnnie Walker Gold Label which is a rich blend of 15 whiskies, including the rare Single Malt whisky Clynelish. Uniquely, the whisky’s smoothness, depth and complexity enable it to pair well with chocolate or desserts, an unprecedented achievement in the whisky world.
Johnnie Walker encourages you to drink responsibly.
About Johnnie Walker
Back in 1820, John Walker set out to create ‘a blend that cannot be beat’, (Alexander Walker, 1888). Today, Johnnie Walker® is the world’s number 1 Scotch whisky, with over 4 bottles consumed every second. Over 120 million bottles are sold every year in more than 200 countries.
There is a blend for every occasion, moment and place. The outstanding collection includes Red Labelâ„¢ – the Vibrant Blend – a favourite choice for celebrating every day and Black Labelâ„¢ – the Definitive Blend – a deep and complex flavour. Gold Labelâ„¢ – the Luxurious Blend – offers an indulgent experience, whilst Blue Labelâ„¢ – the Rarest Blend – is created from the rarest and most expensive whiskies in the world.
About Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in over 180 markets around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.
JOHNNIE WALKER® AND GOLF GO HAND-IN-HAND
JOHNNIE WALKER has a long association with golf. Golf and Scotch whisky are arguably two of Scotland’s greatest gifts to the world, which may explain why the world’s leading Scotch whisky brand, JOHNNIE WALKER, sponsors Asia Pacific’s premier luxury golf event, the JOHNNIE WALKER CLASSIC. But there is more to this brand’s long-term commitment to the game of golf.
The association of JOHNNIE WALKER with golf dates back to the mid 19th Century with involvement in many prestigious tournaments including the Ryder Cup in the 1990s and today across all levels of the game and across all continents on earth.
ASIA PACIFIC’S PREMIER LUXURY GOLF EVENT
The JOHNNIE WALKER CLASSIC was the first event to be tri-sanctioned by the European, Asian and Australasian PGA Tours. Uniquely, the location for the tournament changes every year as the event moves from one exotic location to another. It has been held in Hong Kong, Thailand, Singapore, Australia, Philippines, Taiwan and mainland China. The tournament attracts crowds of up to 60,000 people and hosts over 300 local and international media.
The tournament also attracts one of the best fields of players assembled in the Asia Pacific region every year, drawing from the best international, world-ranked players from Europe, Asia, Australia and the USA.
For more information please visit www.johnniewalkerclassic.com
