Hyderabad, June 14th, 2016: The listeners in the twin cities of Hyderabad and Secunderabad got their first 24×7 Bollywood radio station, Mirchi 95. Broadcasting on 95.0 Mhz, Mirchi 95 offers the latest and most happening Hindi music interspersed with the trademark ‘Mirchiness’.
Mirchi and Bollywood are two sides of the same coin, and to establish that, Hyderabad’s export to Bollywood, Miss India, Miss Asia Pacific winner Dia Mirza was present inMirchi 95 Studio. Hyderabad will get an opportunity to listen to Dia doing a live show with RJ Alia on 17th June at 5PM. Thanking Mirchi for Hyderabad’s first 100% Bollywood station she said “Hyderabad is home and it really feels great to be back here, I would also like to wish everyone celebrating Ramzan. Whenever I was in Hyderabad I used to miss my daily Hindi music fix while travelling, and I am so happy that Mirchi has launched the first 100% Bollywood station”
As mentioned by, Tapas Sen Chief Programming Officer, Radio Mirchi“Hyderabad has an immense appetite for Hindi music and we are happy to offer our first 24×7 Bollywood Music Radio Station, in line with the Mirchi brand elsewhere in the country. Mirchi 95 isa fun loving, sunshine & a youthful radio station with slick and premium packaging. To stay true to the promise of an enhanced listening experience we have decided to keep the station advertisement free for the first month. Zero ads & Maximum Music, now that’s the experience people have been eagerly waiting for” signed off tapas Sen.
Capturing the essence of the brand’s positioning “Mirchisunnewaale always khush”, is the new music jingle of Mirchi 95, which is composed by the celebrated music composer duo Sachin-Jigar!!! Speaking aboutMirchi 95 Prashant Pandey, CEO,RadioMirchi said, “Mirchi 95 fulfills the long standing need of the Hyderabadi’s for a classy Bollywood station. With Mirchi 95, Hyderabad’s first 100% Bollywood radio station, and Mirchi 98.3, the no 1 Telugu radio station, we are happy to entertain the listeners” With 2 stations in this mega city we can indeed say, Radio Mirchi, Two Hot to Handle!