Huma, Amrita, Elli at Asha Karla's summer 2015 couture collection hosted by Arpita Khan

Huma Qureshi, Daisy Shah, Elli Avram, Amrita Arora, Arpita Khan, Alvira Khan, Mini Mathur, Kehkashan Patel, Zarine Khan, Sneha Ullal, Helen, Masaba, Zoa Morani at Asha Karla’s summer 2015 couture collection hosted by Arpita Khan in Juhu, Mumbai on 5th Feb 2015.

Ash Haute Couture by young designer Ashna Gupta Kalra is vibrant, luxury clothing that portrays an image of playful yet glamorous femininity with an eastern influence.
After successful showings at LA and Paris Fashion Weeks in 2012 and 2013 and a profitable online presence, Ashna Gupta Kalra now unveils “The Ash Haute Couture” flagship store at 10th Road, Juhu, Mumbai. This is a breathtaking 850 sq feet space that is a personal reflection of the designer’s elegant style. The latest in design trends and situated in a very accessible yet calm and serene corner of the busy Juhu neighborhood, this is the first store of the very successful brand Ash Haute Couture label.

About Ashna Gupta Kalra – Ashna Gupta Kalra, founder of Ash Haute Couture honed her skills studying fashion in the UK. For a number of years before launching her own retail fashion business, Ashna broadened her credentials by working with brands like French Connection, Burberry and Schwarzkopf which made her aware of consumer wants, while her apprenticeship with designers Richard Nicoll and Ashish Soni enhanced her innate design sensibilities. Drawing her inspiration from her passion for travel and art, she designs breathtaking pieces that resonate luxury. Ashna showcased at LA Fashion Week, Prêt-a porter Paris and retails successfully in the Middle East.
She firmly believes ‘Fashion is a form of art’ and it’s not disposable.