James Ferriera Designs A Unique Ring Collection Exclusively For Gehna Jewellers

Having mesmerized the discerning fashionista for decades, James Ferreira transcends his passion for design to jewelry with Gehna. James Ferreira launched his first jewellery collection for Gehna Jewellers.

Sunil and Kiran Datwani of Gehna with James Ferreira hosted a fun filled champagne evening to launch the new line of rings designed by the latter exclusively for Gehna. Guests seen exclaiming over the clever line of rings were Isha Sherwani, (who tried on the rings) Chetan and Lavinia Hansraj, Munisha Khatwani, Aki Narula, Zeba Kohli, Arzan And Khusnuma Khambatta, (who tried on the rings) Binal Trivedi, Marie Lou Phillipe, Surilee Joseph, Alison Kanuga, Shahid Datwala, Swetlana Casper, Aparna Badlani, Azmina Rahimtoola, Sophie Premji, Shaheen Abbas, Malti Jain, A.D Singh, Nanik Rupani, Palak and Sameer Sheth, Falguni and Sushil Jhaveri , Sangeeta Khanna etc . Shaina NC who has also designed a jewellery line for Gehna was also present.

The façade of the Gehna store was enhanced with a huge installation of hands with rings which proved to be a real traffic stopper on the busy Turner road. The rings received a fantastic response in terms of sales and appreciation much to the delight of James and the Gehna team. Kiran Datwani received many compliments as she showcased the beautiful line on her delicate fingers.

The collection encapsulates James signature chic sense of style, with a touch of glamour with a unique range of rings, ranging from classic daytime must haves to show stopping statement rings for evening wear.

Sunil Datwani of Gehna says “James’s down to earth approach with this wearable collection will make him immensely popular with our clients and I am certain that these pieces will be yet another hit for Gehna. The collection tells an imaginative story of craft, detailing & myriad inspirations. These rings can be termed as art, which every woman will love to adorn herself with.”

James says” jewellery is but an extention of garments – part of a lady’s ensemble. I have been creating hand embroidered jewellery and my association with Gehna for the past two years has culminated in this collection of finger jewels.”

“Cocktail rings have been designed to adorn unusual parts of the finger and finger tips and nails have been decorated in intriguing and interesting ways.”
“The collection for Gehna is fun and light on the budget. My inspiration is the woman of today, sassy, smart and poised to take over the world.”adds James
The James Ferriera for Gehna collection will instantly make you realize that these designs are very comfortable & can be easily worn with your current wardrobe. This is what makes the collection very universal & adaptable.

Available at: Gehna Kakad Palace, Turner Road, Bandra (West) Mumbai 400050 Tel: (022)61201234.
ABOUT GEHNA JEWELLERS
After a structural redevelopment, Mr Sunil Datwani branched out of his 25 year old original business & now heads GEHNA Jewellers. The brand, even now, is housed in the same premises when launched in 1986. Mr Datwani’s expertise & experience of the past 25 years has made GEHNA a strong force to reckon.

ABOUT JAMES FERRIERA
James Ferreira’s design philosophy is instantaneously recognizable in his flowing garments; from a weave to a drape, to a cut, and finally a silhouette, which remains nothing but one single piece of cloth. A master draper, James begins his design process by draping on a mannequin, until perfection of form, flow and drape is achieved, from which the first samples are born. His clothes sensually fit around the human body, epitomizing simplicity, feminity, drape and beauty.