A Fashion Week In Kolkata. Finally Kolkatans can get set to be a part of their very own, very unique fashion fiesta â€“ the Kolkata Fashion Week, the first ever Fashion Week to be held in the city. Conceptualized and designed by Mindscape Maestros Events & Sports Management Limited, a part of Mindscape Group Of Companies, Kolkata Fashion Week (KFW) will be a four day fashion blitzkrieg to be held through 2nd â€“ 5th April, 2009 at PC Chandra Greens, EM Bypass.
The year 2009 has been declared as â€œThe International Year of Natural Fibreâ€ by the United Nations Food and Agriculture Organisation. The KFW, with the theme – â€˜Return to Rootsâ€™, will focus on the rich heritage of weavers and weaves in Bengal. Renowned designers of the country who have taken Indian fashion to international arena, will showcase their designs keeping the theme of the event into consideration. The look, feel and perspective of the event and its venue will be uniquely natural with a chic edge that is a first in many ways.
The KFW launch on 18th February 2009 was also marked by the presence of versatile personalities from the fashion fraternity like Mr Narendra Kumar, Ms Sharbari Dutta, Ms Mona Lamba & Ms Pali Sachdev, While Narendra gave an insight on Indian fashion trends and also spoke about the future of fashion in India, Sharbari stressed on the changing trends in menâ€™s fashion ware. Mona â€“ Pali also pointed towards the increase in demand for Indian designs in the international market. Ranvijay Singh conducted the entire event with his inimitable style.
â€œThis is the first time that I am showing my work at a Fashion Week held in India and I am absolutely thrilled to launch my 2009 collection at Kolkata Fashion Week. This year has been declared the Year of Natural Fibre, which I am extremely excited about. For the last 15 years, I have been working hard with our weavers and crafts people to promote our natural fibres. I am doubly honoured, as a Bengali, to participate in the Kolkata Fashion Week, where the focus is on our magical weavesâ€, said Bibi Russel.
â€œIf the garment is the creation, the designer is the creator and the brain behind the beauty. This is the first time Kolkata will play host to a fashion bonanza of this magnitude featuring the whoâ€™s who of the fashion world. I am proud to be associated with KFW and look forward to the success of this mega eventâ€, said Zeenat Aman, renowned film actor and fashion icon, who was present to unveil the KFW logo.
â€œI am really happy to get associated with the Kolkata Fashion Week. It is a new, brave and a great initiative undertaken by the organizers Mindscapes Maestros. I hope it will be a long term success. And I also hope that my association will benefit the event to a large extentâ€, said Mr. Mahendra Singh Dhoni, Brand Ambassador, Kolkata Fashion Week, amidst his busy cricketing schedule in New Zealand.
â€œI am indeed excited to participate in Kolkata Fashion Week. For the first time a fashion event of a huge magnitude is happening in the City Of Joy and I just had to participate. I have full faith in Mindscapes Maestros organizing the Kolkata Fashion Week and am sure that they will make this event a thumping successâ€, said Mr Manoviraj Khosla.
â€œTill date, Eastern India had no Fashion Week and with Kolkata Fashion Week it will be an interesting ensemble of fashion montage that fashion lovers will look forward to. Moreover, this will give all the fashion designers another big opportunity to showcase their creations and I too, get a chance to showcase my design in front of the knowledgeable and fashion-conscious Kolkata audience, some of whom forms a part of my high profile clienteleâ€, said Ms Anjana Bhargav.
â€œReturn To Roots – the theme for Kolkata Fashion Week, is very unique and the USP of event. This is what sets them apart from other fashion weeks. I am sure everyone will put up their best creations to justify the theme. After KFW, Kolkata will surely become one of the hottest fashion destination of the countryâ€, said Mr Zubair Kirmani.
The official website of Kolkata Fashion Week â€“ kolkatafashionweek.in was launched by renowned model Sonalika Sahay on 10th March 2009. Designed by Grinning Tree Productions, kolkatafashionweek.in integrates elegant silhouettes with detailed information about the mega event. The website blends rich Bengal motifs and uber cool graphics; supremely chique, yet amazingly Bengal. Itâ€™s designed keeping the theme and concept of Kolkata Fashion Week â€“ Return To Roots, intact. The site will provide the finest details and updates of the KFW activities, the participating designers and the frescos of our lovable city. People can also check the backstage gossips, pictures & videos of the shows and life behind the screen.
â€œWe believe that websites have become the most important and crucial tool for any communication. This website will help us to reach every corners of the world, anyone from anywhere and at anytime, will be able to access our website for any information related to Kolkata Fashion Weekâ€, said Mr Yudhajit Dutta, Director, Mindscapes Group Of Companies.
The official promo film was launched on 30th March 2009. Two promo films were shot with Mahendra Singh Dhoni, Brand Ambassador, KFW. The first promo film is of 45 seconds and the other is of 6 minutes. The Theme Song of KFW has been compiled by Souvik Gupta. The song has been sung by Tanya Sen and Rajarshi Burman.
â€œThe theme song for a fashion week is a unique concept and the team here has given great effort in creating the same. We shot this promo film just before Mr Dhoni left for New Zealand and will be screened at KFW prior to every show. It is also being used to promote KFW nationally across all mediaâ€, said Mr Yudhajit Dutta, Director, Mindscapes Group of Companies.
The sponsors associated with the fashion week are as below
Associate Sponsors – Aircel & United Spirits Limited.
Co-Sponsor – PC Chandra Jewellers
Good Times Partner – Kingfisher
Food Partner – Oh! Calcutta
After Party Sponsor – The Park
Print Partner – The Telegraph – T2
Media Partner – Zoom
News Partner â€“ NDTV
Regional TV Partner – Star Jalsha
Regional News Partner – Channel 10
Radio Partner – Big 92.7 FM
Web Partner â€“ MSN
Hydration Partner – Pepsi
CafÃ© Partner â€“ Costa Coffee
â€œRaima Sen, Riya Sen, Minisha Lamba, Dino Morea, Mahi Gill, June Malya, Chitrangadha Singh, Shreya Pande, Neha Dhupia, Mugdha Godse, Monami Ghosh, Rohit Sharma, Bipasha Basu, Ranvijay Singh Singha, Sagarika Ghatge, Zeenat Aman and John Abraham will be few of the showstoppers at KFWâ€, added Mr. Dutta.
The Kolkata Fashion Week has already created a buzz across the country with its theme Return To Roots and the participation of the foremost fashion designers of the fashion world like Bibi Russell, Rohit Bal, Wendell Rodricks, Rohit Gandhi & Rahul Khanna, Shane-Falguni, Gauri Nainika, Mona Pali, Dev R Nil, Abhishek Dutta, Marg, Sharbari Dutta, Zubair Kirmani, Anjana Bhargav, Manoviraj Khosla and Narendra Kumar.
KFW is also creating a platform for three of cityâ€™s promising designers Arjun Agarwal, Sanchita Julkha and Kavita Agarwal to showcase their designs at the event.
Leading models of the country such as Noyonika Chatterjee, Candice Pinto, Nina Manuel, Laxmi Rana, Neha Kapur, Sapna Kumar, Bhavna Sharma, Sonalika Sahay & Shayan Munshi amongst others will be sashaying down the ramp of Kolkata Fashion Week.
Aparna & Tanya from Delhi and Alison Kanuga from Mumbai will choreograph the KFW. Poojan and Vahbiz will be in charge of the Backstage whereas Edward Lampuria will be the Stylist for the weave shows. Kapil Bhalla and Vipul Bhagat will be official make-up artists
â€œWe would be having a Curtain Raiser Party on 1st April, 2009 at ITC Sonar. From 2nd â€“ 5th April, we will be hosting parties for the participants, celebrities and dignitaries along with the Park. We would also be having a sale followed by auction of the dresses at ITC, Sonar Kolkata Sheraton Hotel & Towers on 6th April, 2009â€, informed Mr Dutta.
Conceptualized and designed by Mindscapes Maestros Events & Sports Management Limited, a part of Mindscapes Group Of Companies, Kolkata Fashion Week (KFW) will be a four day fashion blitzkrieg to be held through 2nd â€“ 5th April, 2009 at PC Chandra Greens, EM Bypass, Kolkata.
About Mindscapes Maestros:
Mindscapes Maestros is a sports and celebrity management organisation with national presence. The Group has created many innovative and entertaining milestone event properties. Mindscape Maestros acts as a one-stop solution provider for branding, communication and media requirements of various conglomerates. The Group manages and promotes some of the most renowned celebrities from the field of sports, fashion and films like Mahendra Singh Dhoni and John Abraham among others. The team behind Mindscapes Maestros is already working with a vision to develop a host of innovative event properties across India and Kolkata in particular.