26th February 2010 : Mumbai Trust Sushil and Falguni Jhaveri of FUEL to come up with some thing new every time.
This time around they got designers Payal Singhal, Kiran Jaisinghani & Meghana Agarwal of MYOHO label to showcase their Lakme Fashion Week 2010 collection much before they go on the ramp. Payal’s collection is mixed bag of current cutting edge silhouettes that every woman needs. Tejaswini Kolhapure posed with ease in a pastel halter neck – Payal creation.
The duo of Kiran & Meghana, had for their label Myoho – Model Alecia Raut as their muse. The long colourful Pink creation of MYOHO did justice to Alecia’s figure.
“One has to constantly innovate to keep up with the fast paced fashion industry and we thought of having a Pre – preview this time rather than the usual post LFW showcasing, something interesting”, said Sushil and Falguni Jhaveri of FUEL.
The Payal Singhal collection is a mixed bag of current cutting edge silhouettes that every woman needs in her wardrobe. Separates that can go from day to night and beach to wedding make the collection whimsical yet surprisingly practical. Simple crisp crepes and tulles embellished with crystal embroidery bring together a clean and sparkly collection for the girl who wants to dress up but doesn’t want to try too hard. The collection has easy clothes for a jet setting life style with inter changeable pieces so your wardrobe always looks fresh. Muted colors like ecru, sand and shimmer make the collection timeless and classic. The crystal-encrusted pieces add the touch of fantasy we all love. Cowl skirts, jeweled tanks and maxi dresses come together in a collection that resonates the designer’s mantra of “easy comfortable and effortless clothes”
Myoho, a brand by Kiran & Meghna, that has carved a niche for itself for its elegant, organic and aesthetic clothing for the contemporary woman , brings to you this year The Butterfly Effect – an effervescent collection that flutters into your life with its myriad hues and shades. Gossamer silks in pretty dual tones, with a melange of a variety of prints and designs in striking colours immediately transports you to a world of sublime natural beauty. And the seamless confluence of various prints and tones in different fabric, creating vibrant magic in netted gold or spring blue, will have a distinctly lingering and light hearted effect on you. The Butterfly Effect.
This collection will be available at FUEL – The Fashion store after the Lakme Fashion Week showcase