Singer-composer Anirudh Ravichander, who is known for composing the song “Why this kolaveri Ddi”, unveiled his yet untitled track at the Anirudh Musical Showcase here.
“I am thrilled to be revealing the new vision that exudes my personality. This adds a unique direction to my musical journey. I am looking forward to releasing my music with Sony Music and I hope I can live up to the expectations,” Ravichander said in a statement.
“I unveiled my new logo and identity in front of a massive crowd. This is just the beginning. Post (artist) Major Lazer, I hope to work on more international collaborations,” he added.
The composer unveiled the track on Sunday.
Shridhar Subramaniam, President at Sony Music India and Middle East, shared that the London showcase event was a part of the brand’s “endeavour to make Anirudh a global brand.”
“We believe the world has so far only seen the tip of his vast talent. We are extremely happy that our partners here feel as invested as we are in him. 2017 will see some great new genre bending music from him,” Subramaniam said.