Bollywood actors Farhan Akhtar and Shraddha Kapoor on Saturday said blue is the colour of life for them, and in a new night, as they unveiled as new range of colours for Dulux paints.
Shraddha said: “Rightly observed by the team researching the colour trend, blue is the colour of life, of everyday life. It is familiar and yet new. ‘Denim Drift’ is the must-have colour of 2017, It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting the mood for coming year.”
Seconding her words, while highlighting the colour’s versatility, Farhan said: “The colour of the 2017, ‘Denim Drift’, is an essential part of our everyday palette, when teamed with rich shades it will bring your walls to life and exude energy. With lighter tones, it will bring a cool, calming and airy feel.”
The new range of colour comprises various shared of blue to capture various moods of interior and exterior space.
Also present at the launch were Rajiv Rajgopal, Director, Decorative Paints of AkzoNobel South Asia Cluster, and Jeremy Rowe, the Managing Director of AkzoNobel Decorative Paints, South East and South Asia, and Middle East.
On the insight that led to the new product, Rowe said: “Blue is a colour that is soothing and restful. ‘Denim Drift’ seems to best describe the trend as the chosen shade appears to drift from being definitely indigo blue to a lighter blue-grey named smoke grey in our colour catalogues.”