Eros Now joins e-wallet bandwagon

In an effort to make payments more convenient for its customers, Eros Now, the OTT platform of Eros International Plc, on Thursday announced its partnership with mobile payment and e-commerce platform Paytm.

“E-wallets are becoming vastly popular, especially with India’s youth, as they provide on-the-go, convenient payments,” Rishika Lulla Singh, CEO of Eros Digital, said in a statement.

“Especially post demonetisation in India, there has been a high surge in mobile and digital payments as we move towards a digital economy along with a rise in internet penetration and smartphone usage. We are excited to join hands with Paytm to provide safe, transparent, and easy payments,” Singh added.

Singh said Eros Now — which has a repository of premium Bollywood and regional content including movies, music, television shows and originals — has two million paid subscribers and over 55 million registered users worldwide.


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