In an effort to make payments more convenient for its customers, Eros Now, the OTT platform of Eros International Plc, on Thursday announced its partnership with mobile payment and e-commerce platform Paytm.
“E-wallets are becoming vastly popular, especially with India’s youth, as they provide on-the-go, convenient payments,” Rishika Lulla Singh, CEO of Eros Digital, said in a statement.
“Especially post demonetisation in India, there has been a high surge in mobile and digital payments as we move towards a digital economy along with a rise in internet penetration and smartphone usage. We are excited to join hands with Paytm to provide safe, transparent, and easy payments,” Singh added.
Singh said Eros Now — which has a repository of premium Bollywood and regional content including movies, music, television shows and originals — has two million paid subscribers and over 55 million registered users worldwide.