Chandra Siddhartha of ‘Aa Naluguru and Madhu Masam’-fame is directing and producing a film under the banner of Filmotsav with Sarwanand as hero. The shooting of the film was formally launched at Ramanaidu Studio with young sensation Ram giving the clap, Dr D Ramanaidu switching on the camera for the muhurat shot picturised under the honorary direction of Neelakanta. With the day being his birthday, Sarwanand cut the cake amidst the unit members and celebrated his birthday.
Star producer Allu Aravind attended the programme and blessed the hero. Later talking to the media, Sarwanand says, ‘I am very happy for taking part in the launch of my film on a happy birthday. Especially, the film will have a lot of nativity and I am very excited for doing this movie.’ Director cum producer Chandra Siddhartha says, ‘Earlier I produced ‘Idee Sangati’ and there was a criticism from all quarters that almost all the characters in the film had negative shades. But in this movie all the characters would have a positive outlook. We will start the regular shooting in April first week. We are planning to choreograph songs abroad.’ Writer Balabhadrapatruni Ramani says, ‘The entire story revolves around the love element and it the life journey of a father and a son.’ Music is by Anup Rubens, while lyrics are by Chaitanya Prasad.
