‘Main Miss India’ platform for today’s young woman….

Catch the Miss India contestants in this reality show starting March 25, 8-8.30pm only on ZoOm

Mumbai, March 25, 2009: It’s not just about superficial makeovers…it’s a serious month-long, tough regime and a race to win the most desired crown Adding a touch of reality to the Miss India Pageant, this year too Main Miss India on ZoOm is all set to incarnate the whole process of the creation of India’s beauties. The unique reality series dedicated to the Miss India contestants that captures their daily grooming, training and beauty regime, happenings, celebrations, right from day one to the biggest day of their lives- the Miss India pageant, airs starting Wednesday, March 25 2009, 8pm to 8.30pm only on ZoOm.

A half an hour special episode, Main Miss India on ZoOm will give the audience a peek into the day to day rigorous training and grooming session of stunning Miss India contestants as they go through all from fitness, diet, skincare, diction, posture, dress trail and fitting to ramp rehearsals, photo-shoots, interactive sessions with celebrity trainers Marc Robinson, Sabira Merchant and Sandip Soparkar.

Commenting on the unique reality series, Mr. MK Anand, Business Head ZoOm, said “Miss India has already been the launch pad for Bollywood stars such as Priyanka Chopra, Aishwarya Rai, Sushmita Sen, Juhi Chawla and Lara Dutta and is today recognized as the most favorable entry ticket to Bollywood. ZoOm is associated with Main Miss India as part of our endeavor to cover all paths that lead to Bollywood.”

Miss India is a platform for the young woman of today’s India who believes in her talents and confidence to achieve anything she wants in life. These women of substance go ahead to achieve all their heart desires and take on various roles and careers be it supermodels, successful business women and Bollywood actresses.

So tune in to Main Miss India for all the action, excitement, fun, celebration, tears and fears, highs and lows and more. Journey in to the lives of the Miss India contestants as they go through their daily beauty regime from 25 to 31 March 2009, 8-8.30pm only on ZoOm.

About ZoOm

ZoOm is the channel of choice for urban India, appealing to all who switch on their televisions in search of lifestyle, glamour and, most importantly, everything related to Bollywood.

ZoOm targets the 15-34 age group in the SEC AB set. If Bollywood is what you want, ZoOm is all you need.

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