May 18, 2012, Ludhiana – Aza inaugurated its first store in Ludhiana at MBD Neopolis Mall on Friday, May 18. The luxurious multi-designer boutique, spanning 3,000 square feet, features creations by India’s most talented designers. Every piece is handpicked by experienced merchandisers who have selected the finest from latest runway collections.
The soiree saw striking and elegant collection of designers like Neeta Lulla, Nishka Lulla, Rocky S who were also present to show their love and support for Aza. The collections were modelled by Candice Pinto, Anchal Kumar, Dipti Gujral, Niketan Madhok among others. The launch was witnessed by creame-de-creame socialities, businessman of Ludhiana.
Also present at the event was Bipasha Basu in a Black and White Neeta Lulla Creation. On the occasion she mentioned, “I am happy for Aza for it being their 9th store across India and Alka has nurtured the brand Aza in the best possible way. It’s a one stop shop for the best designers and is one of my favorite hub to shop”
Derived from Sanskrit, Aza means desire and expectation. True to its name, Aza boutiques countrywide offer the best: in fashion, service, and experience. Clients receive individualized attention from trained fashion consultants who help identify and accessorize each outfit. Displayed on racks is a selection of couture, diffusion, and prêt apparel for men and women, along with accessories, footwear and jewelry.
“We have spent months curating the perfect collection for Ludhiana. Through this store, Aza hopes to bring Ludhiana the best in Indian designer wear at the most competitive prices, so individuals no longer need to travel to other cities to shop,” says Aza founder Dr. Alka Nishar
Designer labels available at Aza Ludhiana include Anamika Khanna, Gaurav Gupta, Jaya Rathore, Kiran Uttam Ghosh, Manish Malhotra, Mayank Anand Shraddha Nigam, Neeta Lulla, Pallavi Mohan, Rocky S, Rohit Gandhi + Rahul Khanna, Sabyasachi, and Varun Bahl.
Founded in October 2005, Aza rapidly expanded to nine locations across Mumbai, Delhi, and now Ludhiana. In 2007, Aza pioneered the concept of luxury groom wear; the launch of Aza Men saw India’s first multi-designer chain focused solely on menswear. Aza clients are fashion-forward individuals; historically, boutiques have been frequented by Bollywood actors, business leaders, models, and fashion icons.
