Delhi, 19th February, 2013: The new spring-summer season is upon us and it is time to welcome it with some new arm candy. What better way to raise the temperature soaring with Blue & Blues unveiling their Spring-Summer 2013 collection, ‘Spring Giardino’, on Tuesday. For a moment time stood still as the Bollywood Diva and Style Icon, Genelia D’Souza (Deshmukh) walked through the glass door of the Blue & Blues store, adding an oomph factor to the brand. Mr. Praveen Agarwal, Director, Blue & Blues Fashions India Limited was present at the occasion to address the media.
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The collection offers signature bags ranging from stylish totes to shoulder bags, clutches, slings and mini bags in shades of creams, buttery yellows with shades of robin blue, fluorescents, mint green, ice pink, lavender, coppertone, beige, and tinges of engine red. Also celebrating the feeling of ‘Love’, the collection showcases the La Amore Heart Bags (from the spring/summer range) which were gifted by Genelia Deshmukh to winners of the Valentine’s Day contest in the city.
Spring Giardino, denotes ‘The Garden of Spring’ which forms the theme of the latest variety of bags from Blue & Blues. The concept is based on a fresh and colourful advent of the season, with colour blocking being one of the unique expressions of the theme. A variety of leather, in terms of look and finish like animal textures comprising of croco textured leather, plain classic natural leather, rule the spring collection. The approximate price range of the collection is between Rs.1688 to Rs.7988/- for ladies handbags Rs. 688 to Rs.2288/- for men and women wallets and Rs.1988 to Rs.7988/- for men bags, portfolios and laptop bags and the collection will be available from the first week of March, 2013.
An exhilarated, Mr. Praveen Agarwal, Director, Blue & Blues Fashions India Limited said, “Blue & Blues as a brand stands for class, colour, vibrancy & quality. Mrs. Genelia Deshmukh also represents similar qualities on and off reel, so a perfect brand friend to represent our brand at this occasion”.
The USP of the collection is evident in the bags itself with a new range of leather prepared by the Italian design team in collaboration with the Italian tanneries. For the first time Blue & Blues brings to its customers exotic trends in crocos skins, snake skins, etc. in very soft leather which is normally preferred by the Indian customers over the stiff vegetable croco prints available. Blue & Blues has introduced designs that complete the look and complement every woman’s personality and encourages trendy woman to shift gears and choose a bag for every occasion.
About Blue & Blues: Blue & Blues is the brain child of two Italian experts- the Late Francesco Lanzaratto- a designer par excellence who had a significant contribution in the success of many internationally famous brands and Fulvio Rovaris- owner of the third largest belt manufacturing company in the World- Lemie. Lemie is licensee for internationally renowned Brands like Sergio Tacchini, Pierre Cardin, GJ by Gattinoni and Morgan De Toi. Lemie is also associated for other renowned brands like Krizia, Superga, La Marina to name a few.
All Blue & Blues products are styled in Italy and are always a step ahead in terms of the latest fashion trends. Moreover Blue & Blues have come out of the conventional black and brown leathers and use the finest quality of original leathers but in vibrant colours like red, orange, yellow , blue, pink, golden, silver, just to name a few.
