Kate Winslet, Aishwarya, Chi Ling Lin reveal the new additions to the Longines DolceVita collection

Rome, 9 September 2010 – Longines’ Ambassador of Elegance Kate Winslet has presented the new additions to the Longines DolceVita collection along with the Bollywood icon Aishwarya Rai Bachchan and the Asian filmstar Chi Ling Lin.

Combining steel with different colours of gold, these latest creations lend a new image to the paragon of watchmaking elegance launched in 1997 that has proven highly popular ever since. The Swiss watchmaker’s three star ambassadors were wearing the new Longines DolceVita models during a gala evening at the Villa Miani high above the Eternal City, where a film featuring the three famous faces was shown for the first time.

At a gala dinner held against the stunning backdrop of the Villa Miani in the hills above Rome, Kate Winslet was welcomed to the family of Longines’ Ambassadors of Elegance. The British filmstar, who won an Oscar for Best Actress in 2009, was joined by the Bollywood icon Aishwarya Rai Bachchan and the Asian filmstar Chi Ling Lin. With an exemplary career so far, enriched by a variety of demanding and challenging roles, Kate Winslet is the perfect embodiment of the values that Longines promotes. Thanks to her contribution, the brand’s watchmaking elegance has gained a new dimension, illustrated by the latest additions to the Longines DolceVita collection that combine steel and different colours of gold.

Already enchanted by the charm of the idyllic Villa Miani, the 400 guests at the dinner were further captivated when Kate Winslet, Aishwarya Rai Bachchan and Chi Ling Lin appeared in all their splendour. To greet the guests, the Longines Ambassadors of Elegance wore the new models in the Longines DolceVita collection that combine the brilliance of steel with the warmth of rose gold. The diners then had the privilege of seeing the first screening of a publicity film featuring the three stars of the silver screen projected on to the walls of the Villa Miani. Directed by Matthieu Mantovani, this short film brings together the three Ambassadors of Elegance and offers a contemporary interpretation of the Italian “dolce vita”. Inspired by the hustle and bustle of the Via Veneto in Rome, the film captures the special atmosphere of the streets of the Eternal City under the spell of the natural elegance of Kate Winslet, Aishwarya Rai Bachchan and Chi Ling Lin. The guests were also able to admire the stills used in the advertising campaign, taken by the famous photographer Véronique Vial.

The Longines DolceVita collection embodies the brand’s vision of contemporary elegance. Launched in 1997, this collection has been extremely successful throughout the world, models being worn by women who appreciate refined elegance with timeless style. The collection is characterised by the harmonious rectangular shape of the case, which can easily be used as a basis for a variety of versions. Now Longines has created a new image for this collection of contemporary elegance by using different colours of gold to enhance the brilliance of the steel parts. With a choice of versions guaranteed to please all tastes, this new creation is available in three sizes, with a choice of dials, in steel and yellow gold or steel and rose gold, some versions set with diamonds. Longines revealed these new additions to its collection at the gala dinner in Rome – the heart of the Italian “dolce vita”. With this new variation that combines steel with yellow gold and steel with rose gold, Longines’ famous watchmaking elegance has gained a new dimension