Harper’s Bazaar celebrates its fourth anniversary with a mega ‘Why don’t you’ Issue. Katrina Kaif sports graphic prints on the cover that channels 60’s glamour.
Mumbai, 9th March 2013 – Harper’s BAZAAR, the world’s oldest fashion magazine with 27 international editions, has successfully completed 4 years in India.
The Fourth Anniversary Issue of BAZAAR, themed ‘Why Don’t You’, takes a leaf out of the life of its fabulous and path-breaking international editor Diane Vreeland, whose legendary column by the same name was renowned for its sometimes extravagant, sometimes outrageous and sometimes just plain, good fashion advice. With this issue, Bazaar India not only urges its readers to break out of their comfort zone and try new things, but also tracks avant garde works and personalities across various spheres.
In its special tall format, the issue features a fashion shoot with 15 Indian designers who reinterpret Diane Vreeland’s advice in their trademark style, while designers Giorgio Armani, Roberto Cavalli, Tommy Hilfiger and Peter Dundas offer styling tips in their reinterpretation of Why Don’t You…? Read exclusive interviews with designer Ashish Soni and Rei Kawakubo, there is also Christian Louboutin, who is captured with new best friend Susanne Roshan, as he readies to open his next store in India. Renowned jewellery designers, beauty pros and style-setters give readers insider tips and suggestions, apart from tons of fashion advice on how to embrace the new season.
A legend in this lifetime and Bazaar’s new global fashion director, Carine Roitfeld, gives us a sneak peek into her fashion philosophy. This special anniversary issue features on the cover the reigning queen of Bollywood, KATRINA KAIF, as she channels ‘60s glamour and graphic prints in a striking fashion shoot. This is the second time Katrina has graced the anniversary issue of Bazaar. This is the fifth cover I’ve shot for Harper’s Bazaar, India. It was fabulous!”
Harper’s BAZAAR India has created a loyal following among readers in India through its well-researched and artistically laid out articles on fashion, lifestyle, celebrities, and of course personal style! Having successfully found the right balance between India-inspired content, features, and visual appeal, the magazine has steadily grown to become one of the most-loved fashion magazines in the country.
Sharing her insights on the fourth anniversary of the magazine in India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “Harpers Bazaar in 4 short years has become a “must read” for the new Indian woman who likes to live a fashionable life. The fourth anniversary issue celebrates the urge to experiment as Fashionistas try new things this spring”
Nishat Fatima, Editor, Harper’s BAZAAR India said, “This is a very exciting issue to put together since so many of fashion’s finest were giving us their suggestions for Why Don’t You…? It also embodies the cheek with chic spirit of Bazaar – it makes fashion fun and is an issue you should not miss.”
About Harper’s BAZAAR India
The new emerging destination of fashion—India witnessed the launch of its very own edition of Harper’s BAZAAR in March 2009. Hearst Magazines, the publishers of Harper’s BAZAAR across 27 countries, has partnered with the India Today Group to present the world’s oldest fashion magazine in India.
With its tag line ‘Where Fashion Gets Personal’, the Indian edition has been positioned to appeal to the sensibilities of the sophisticated, elegant, and provocative global Indian woman in the age group of 30-45—the well dressed woman with a well-dressed mind! For 140 years, Harper’s BAZAAR has been a beacon of style, elegance, and inspiration for women the world over. The 29th international edition, Harper’s BAZAAR India, continues to match the exacting standards set by its cousins around the world.
